Time (bicycle company)
| File:TIMELogo.png | |
| Company type | Private |
|---|---|
| Industry | Bicycles |
| Founded | 1987 |
| Founder | Roland Cattin |
| Headquarters | , USA |
Key people |
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| Products | Bicycle Frames, Road & MTB Pedals and Related Components |
Number of employees | 60-80 |
| Parent |
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| Website | |
Time (formerly known as Time Sport, and branded as TIME) specializes in the production of bicycles and pedals.
History
Established in 1987 by Roland Cattin, Time rose to recognition during the early 1990s by backing elite cyclists such as Pedro Delgado (1988), Greg LeMond (winner of the 1989 Tour de France), and Miguel Indurain.
Sponsorship
Time has provided support to professional cycling teams including the ProTour outfits Quick Step-Innergetic, Cofidis, and Bouygues Telecom. Additional users of Time equipment encompass Saunier-Duval, Ag2r, as well as Julien Absalon, who secured the mountain biking gold medal at the 2008 Olympics.
In the 1988 Tour de France, Pedro Delgado utilized Time clipless pedals and shoes; Greg LeMond achieved victory in the 1989 Tour while wearing Time Equipe footwear. During the 2004 Tour de France, Thomas Voeckler competed on a Time VXRS bicycle equipped with Impact pedals.
Tom Boonen, crowned Road Race World Champion in 2005, competed on Time bicycles with Quick Step-Innergetic, claiming wins at prestigious events such as the Tour of Flanders and Paris–Roubaix. For Boonen’s 2006 spring classics campaign, Time introduced the VXS—a carbon fiber frame engineered for compliance and reinforced with vectran fibers.
Time’s bicycles have been instrumental in attaining Olympic gold medals (Paolo Bettini in the 2004 Athens Road Race) along with numerous World Championship titles (Bettini’s 2006 Road Race win; Michael Rogers’ time-trial victories from 2003 through 2005). Their equipment has played a role in triumphs at major races including the Giro d'Italia, Vuelta a España, Paris–Roubaix, the Olympic Games, World Championships, and ten editions of the Tour de France.
After the 2021 transfer of Time’s bicycle division to Cardinal Cycling Group and pedal division to SRAM Corporation, initial sponsorship efforts encompassed Le Stade Rochelais Charente Maritime women’s team (frames), Team Absolut Absalon (MTB pedals), Rally UHC, and SD Worx (road pedals).
Outside of cycling, Time has extended sponsorship to athletes such as Martin Fourcade, Teddy Riner, and the Poissy Triathlon squad featuring Andrea Hewitt, Dorian Coninx, and Cassandre Beaugrand.
External links
- Time Sport International corporate site