Tire Discounters
| Company type | Privately Held |
|---|---|
| Industry | Tires |
| Founded | Cincinnati, Ohio, United States (1976) |
| Founder | Chip Wood |
| Headquarters | 200 W. 4th St., , United States |
Area served | Ohio, Kentucky, Indiana, Tennessee, Alabama, and Georgia |
Key people | Jamie Ward (President) |
| Products | Tires, Auto Service, Oil change, Brakes, Shocks and Struts, Wheel alignments, Fluid Exchanges, Auto Glass, ADAS Recalibration and more |
Number of employees | 2000+ |
| Website | tirediscounters |
Tire Discounters (branded as TireDiscounters) is a tire and automotive service provider established by Chip Wood in 1976 in Cincinnati, Ohio. It is recognized as the eighth-largest independent tire retailer in the United States according to the 2020 Modern Tire Dealer National Rankings.
History
Based in Cincinnati and remaining a family-owned enterprise under the Wood family, Tire Discounters began regional growth in 2008 by entering the Lexington, Kentucky market. By 2011, the company inaugurated a 200,000-square-foot warehouse headquarters located in Sharonville while also expanding into Louisville. The Nashville market was added in 2014. In 2015, the corporate headquarters moved to downtown Cincinnati but continued to operate warehouses in Sharonville and LaVergne, Tennessee. The company celebrated its 100th store opening in Chattanooga in 2016. As of November 2023, Tire Discounters manages over 190 locations throughout Ohio, Kentucky, Indiana, Tennessee, Virginia, North Carolina, and Georgia with a workforce exceeding 2,000 employees.
While competing head-to-head with Discount Tire across several markets, Tire Discounters remains independently owned without any corporate ties.
Tire Discounters signs
Initially crafted by founder Chip Wood himself, the signage content for Tire Discounters is now produced by a dedicated team at the Cincinnati headquarters and sent out biweekly to all store locations. These unique signs have attracted viral attention on social media platforms such as BuzzFeed and Reddit, significantly boosting brand awareness and customer interaction.
Tallest tire stack
In celebration of reopening its original store in 2014, Tire Discounters set a new world record by stacking Falken Tires to a height of 19.95 feet. This surpassed the former record of 19.77 feet held since 2009 in Germany. This achievement highlighted the company’s innovative marketing efforts and dedication to increasing brand visibility.
Wounded Warrior Project
Tire Discounters actively supports the Wounded Warrior Project as part of its corporate social responsibility initiatives. During a multi-state campaign, the company waived labor fees for tire installations and oil changes, raising over $20,631 during its first event. As of November 2023, contributions from Tire Discounters to this veterans’ nonprofit have exceeded $600,000, underscoring its philanthropic dedication alongside ongoing business expansion.