Tod Sacerdoti
Tod Sacerdoti | |
|---|---|
| Alma mater | Yale University; Stanford Graduate School of Business |
| Occupation(s) | Entrepreneur, investor |
| Years active | 2006–2017 |
| Known for | Founder and CEO of BrightRoll; Vice President at Yahoo |
Tod Sacerdoti is an American entrepreneur and investor, recognized as the Founder and Chief Executive Officer of BrightRoll from 2006 until 2014. BrightRoll was purchased by Yahoo! for $640 million. After the acquisition, he took on the role of Vice President overseeing Display and Video Advertising Products at Yahoo, a position he held until 2017.
Education
Sacerdoti completed his bachelor's degree at Yale University, where he also served as president of the fraternity Sigma Alpha Epsilon. He later pursued and obtained an MBA from the Stanford Graduate School of Business.
Career
His professional journey began as an investment banking analyst at Robertson Stephens. He subsequently held positions in business development at Spoke Software and led revenue operations at Plaxo. In 2006, Sacerdoti co-founded BrightRoll alongside Dru Nelson and assumed the CEO role. The company focused on video advertising technology before being acquired by Yahoo in 2014 for $640 million.
During his tenure at Yahoo, Sacerdoti managed display and video advertising product teams, addressing critical technical issues and ad traffic management. He has emphasized the impact of automation software in revolutionizing ad purchasing processes and disrupting conventional media revenue streams. Beyond BrightRoll, Sacerdoti has actively invested in multiple private enterprises, broadening his influence within the technology and advertising industries.
Recognition
In 2012, Sacerdoti was included in the San Francisco Business Times Forty Under Forty list. The following year, he was honored with a Bronze Stevie Award for Innovator of the Year in computer software. In 2014, he received the EY Entrepreneur of the Year Award in the Media, Entertainment, and Communications category.