Tourneau
| File:Bucherer wiki logo.png | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1900 |
| Founder | Wexler Family |
| Headquarters | , |
Number of locations | 26 (2019) |
Key people | Kilian Müller (CEO) |
Number of employees | 550 |
| Parent | Bucherer Group (since 2018) |
| Website | www |
Tourneau, LLC is a premier luxury watch retailer founded in 1900 and headquartered in the United States. In 2018, the company became part of the European retail group, Bucherer. Tourneau offers an extensive selection with more than 8,000 watch designs for both men and women, representing nearly 40 prestigious brands. The retailer also features a certified pre-owned watch collection and provides a trade-in program for customers seeking to upgrade their timepieces.
History
The Tourneau family launched their watch business in the Russian Empire in 1900. Following the Revolution, they relocated to Paris before eventually settling in New York City in 1924. Initially, the Tourneau brothers operated a modest dressmaking shop that included a watch counter within the Berkshire Place Hotel. By 1930, they had established their first dedicated retail store at the corner of Madison Avenue and 49th Street. A second outlet opened in 1940 at the Pennsylvania Hotel, situated opposite Penn Station. The brand expanded to the West Coast during the 1990s by launching a store in the South Coast Plaza mall located in Costa Mesa.
In 1997, Tourneau unveiled The Tourneau TimeMachine on 57th Street in New York City, which was recognized as the largest watch store worldwide at that time. Later, in 2005, their Las Vegas location, the Tourneau Time Dome, earned a Guinness World Record distinction. In 2011, Tourneau introduced the TNY Series, a contemporary line of watches inspired by the architectural and design elements of New York City. The following year, Tourneau collaborated with Product Red to create special edition TOURNEAU (PRODUCT)RED watches, with 15% of each purchase contributing to The Global Fund to Fight AIDS, Tuberculosis and Malaria. In March 2015, Tourneau expanded its presence in New York City by opening a third store near Bryant Park.
Operations
As of 2015, the company operated 33 retail locations spanning 13 states, including prominent flagship stores situated in both Las Vegas and New York. Tourneau holds the distinction of being the largest authorized watch retailer within the United States, offering an extensive selection of approximately 8,000 timepieces across nearly 100 different brands. The company also provides a trade-in initiative designed to help customers upgrade their watch collections. Tourneau serves as the exclusive retailer for certain limited edition watch lines, alongside carrying the standard collections from various brands. Its stores frequently showcase exhibitions featuring rare timepieces and host special events. Beyond its physical outlets, Tourneau maintains a dedicated watch servicing facility located in Long Island City and operates an online retail platform to complement its in-store presence.