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Toyota Astra Motor

From Alfawiki
PT Toyota-Astra Motor
Company typeJoint venture
IndustryAutomotive
Founded1971
Headquarters
Jakarta
,
Indonesia
Area served
Indonesia
ProductsAutomobiles (Toyota brand)
OwnerToyota Motor Corporation (50%), Astra International (50%)

PT Toyota-Astra Motor (TAM), headquartered in Jakarta, is a joint enterprise equally owned by Toyota Motor Corporation and Astra International, each holding a 50% stake. TAM functions as the sole agent, distributor, and importer for Toyota automobiles within Indonesia.

Toyota has consistently dominated Indonesia's automotive sector, maintaining the position of top-selling brand every year since 1997. Globally, Indonesia ranks as Toyota’s fourth largest market after the United States, China, and Japan.

Separately, PT Toyota Motor Manufacturing Indonesia (TMMIN) manages five production facilities across Indonesia, focusing on manufacturing and exporting Toyota vehicles. Ownership of TMMIN is primarily held by Toyota Motor Corporation at 95%, with Astra International possessing the remaining 5%.

History

Founded in 1971 as an importer of Toyota cars, TAM expanded its role to become a distributor by the following year. Initial offerings included the Toyota Corona and Corolla models. The mid-size Corona underwent several updates until it was succeeded by the Camry in 1999. Meanwhile, the compact Corolla, introduced in the early 1970s, gained popularity in Indonesia due to its rear-wheel-drive layout and efficient design.

Additional Toyota sedans marketed in Indonesia comprised the Starlet (discontinued in 1998), the locally assembled Soluna (2000–2003), Cressida (1977–1992), and Crown models. Within the off-road segment, Toyota launched the Land Cruiser in the mid-1970s to serve private users, industrial purposes, and military operations. Commercial vehicle offerings included the Dyna truck and HiAce van; although the HiAce was phased out for a period, it was reintroduced in 2012 as a larger van model.

The Toyota Kijang was introduced by TAM in Jakarta in 1977 as an affordable utility vehicle tailored for markets in Indonesia and the Philippines. Renowned for its economical upkeep, it quickly became a leading model in Indonesia’s automotive landscape. Sales escalated from 1,168 units in its launch year to over 82,000 units by 1987. By 1995, cumulative sales reached approximately 500,000 units; production of the one-millionth Kijang was recorded in 2003.

On 31 December 1998, TAM consolidated operations with PT Multi Astra, PT Toyota Mobilindo, and PT Toyota Engine Indonesia to establish PT Toyota Astra Motor. This merger aimed to enhance operational efficiency and better address increasing consumer demand amid intensifying competition. Initially, TAM maintained production and marketing functions within its structure.

In 2003, manufacturing activities were separated from TAM to create PT Toyota Motor Manufacturing Indonesia (TMMIN), responsible for casting, engine fabrication, stamping, and vehicle assembly. Components were sourced both domestically and imported from Japan. Marketing responsibilities were divided between domestic sales and export markets.

That same year marked the introduction of the Toyota Avanza by TAM through a partnership with Astra Daihatsu Motor. The Avanza was positioned as an entry-level small MPV beneath the Kijang lineup. In 2004, TAM launched the fifth-generation Kijang under the name Kijang Innova built on the IMV platform—a versatile base also utilized for the Fortuner SUV and Hilux pickup truck.

TAM expanded its portfolio by commencing Lexus vehicle sales at the end of 2007 with the inauguration of the Lexus Gallery located in Jakarta.

Facilities

In 1998, TAM launched a new integrated manufacturing facility in Karawang, combining parts and engine production under one roof. Since 2003, TMMIN has overseen manufacturing activities, managing two production sites—Sunter and Karawang—as well as Indonesia’s largest computerized parts center, which maintains a direct connection to Toyota’s parts hub in Haruhi, Japan. The Karawang complex, initiated in 1998 with an investment totaling Rp 462.2 billion, occupies 100 acres and includes a dedicated test track alongside cutting-edge environmental safety features, positioning it among the most sophisticated plants in Indonesia.

Plants

Plant Established Annual Capacity (units) Production Focus
Plant 1 Sunter (Engine Assembly) 1973 195,000 Engine blocks and vehicle components
Plant 2 Sunter (Packing Center) 1977 10.25 million strokes Stamping operations
Plant 1 Karawang 1998 130,000 IMV platform: Fortuner, Innova (AN140); TNGA-C platform: Innova (AG10); e-TNGA platform: bZ4X models
Plant 2 Karawang 2013 120,000 Calya; EFC platform: Yaris; DNGA-B platform: Avanza, Veloz, Yaris Cross
Plant 3 Karawang 2016 218,000 Engine production: models 1NR, 2NR, 1TR-FE, and 2TR-FE

Locally produced

  • Toyota Avanza (2021–present)
  • Toyota bZ4X (2025–present)
  • Toyota Calya (2019–present)
  • Toyota Fortuner (2007–present)
  • Toyota Innova (2004–present)
  • Toyota Veloz (2021–present)
  • Toyota Yaris (2014–present)
  • Toyota Yaris Cross (2023–present)

Locally produced by Astra Daihatsu Motor

  • Toyota Agya (2012–present) (marketed as Toyota Wigo in certain regions)
  • Toyota Avanza (2003–present)
  • Toyota Calya (2016–present)
  • Toyota Raize (2021–present)
  • Toyota Rush (2006–present)

Locally produced by Hino

Imported models

Toyota
Lexus
  • Lexus ES (imported from Japan since 2013)
  • Lexus LBX (imported from Japan beginning in 2024)
  • Lexus LC (imported from Japan since 2017)
  • Lexus LM (imported from Japan since 2020)
  • Lexus LS (imported from Japan since 2007)
  • Lexus LX (imported from Japan since 2011)
  • Lexus NX (imported from Japan since 2015)
  • Lexus RX (imported from Japan since 2009)
  • Lexus RZ (imported from Japan starting in 2023)
  • Lexus UX (imported from Japan since 2019)

Locally Produced

Imported Models

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