TrackR

TrackR

Company type	Private
Industry	Consumer electronics
Founded	2009 (2009)
Founder	Chris Herbert, Christian Smith
Defunct	August 2021 (2021-08)
Fate	Ceased operations; rebranded as Adero in 2018
Headquarters	Santa Barbara , United States
Products	Key finder devices (TrackR)

TrackR was a commercially available key finder created to help users locate misplaced items and gadgets. The concept originated from Phone Halo, founded by Chris Herbert and Christian Smith, who were motivated by losing their keys during a surfing excursion.

Initiated in 2009, the development process culminated in the official release of TrackR in 2010. In the winter of 2018, the company rebranded itself as Adero to diversify its offerings beyond Bluetooth trackers, applying its tracking technology to a wider range of uses. By August 2021, TrackR ceased operations and withdrew its applications from distribution.

Overview

TrackR units operated with lithium batteries that typically lasted about one year. Utilizing Bluetooth 4.0 technology, these devices transmitted location details to smartphones running Android 4.4 or later and iOS 8.0 or higher via the TrackR app. The innovative "Crowd Locate" functionality relied on a community network, enabling any nearby TrackR device to anonymously share location data, thereby expanding coverage through collective user engagement.

By August 2017, TrackR had achieved sales exceeding five million units, indicating strong adoption within the personal tracking market.

Technical data

As of August 2017, the manufacturer provided the following specifications for TrackR Bravo:

	TrackR				Tracker	tile			Slightech	Chipolo		XYFindit	Lapa		PebbleBee
	Wallet (TrackR)	Bravo G1 (TB001)	Bravo G2 (1 ringer hole)	Pixel	Sticker	tile G2 (3 ringer holes)	mate	slim	MYNT	Chipolo	Chipolo Plus	XY3	Lapa (G1)	Lapa 2	PebbleBee	PebbleBee Stone	PebbleBee Finder
Released since		approx. Jan 2015	approx. Oct 2016	by Aug 2017 or earlier	approx. Jul 2014	approx. Oct 2016	by Aug 2017 or earlier	by Aug 2017 or earlier	discontinued			by Aug 2016 or earlier		Mar 2016	approx. Oct 2014	approx. Mar 2016	approx. Dec 2016
Housing material	black plastic	colored anodized aluminum		black plastic	black plastic	white plastic	white plastic	white plastic	colored material			colored material					white or black plastic in metal cylinder casing
Dimensions (diameter)	65x40 mm curved rectangle	31 mm (1.22")		26.2 mm (1.03")	24 mm (0.98")	greater than 34x34 mm square with large hole	34x34 mm square with hole	54x54 mm square without hole	oval with eyelet attachment point			hexagonal shape				rounded triangular shape	approximately 25 mm diameter
Thickness	4 mm thickness	3.5 mm (0.14")		5.6 mm (0.22")	4.1 mm (0.16")		4.65 mm	2.4 mm

See also

• Key finder devices
• Tile (corporation)
• AirTag device