Trailer Park, Inc.
| Company type | Private |
|---|---|
| Industry | Marketing, Advertising |
| Founded | 1994 |
| Headquarters | Los Angeles County , United States |
Area served | North America, Europe, Asia-Pacific |
Key people | David Messinger (Chairman and CEO) |
| Products | Theatrical marketing, home entertainment promotion, television advertising, print and design work, digital marketing, social media management, mobile platform strategies, interactive television content, original content creation, digital publishing, video game marketing, brand strategy development |
| Owner | Erie Street Growth Partners (private equity firm) |
| Parent | Erie Street Growth Partners |
| Website | trailerpark |
Trailer Park Group is a marketing agency with operations spanning North America, Europe, and the Asia-Pacific region, focusing on media and entertainment sectors including film, television, streaming services, brand marketing, gaming, and sports. It is part of the portfolio managed by the private equity firm Erie Street Growth Partners.
History
Established in 1994 under the name Trailer Park, Inc., the company initially specialized in motion picture advertising production before broadening its scope to encompass various areas within the entertainment industry.
In 2005, Lake Capital, a Chicago-based private equity firm, made an investment in Trailer Park. That same year, the company merged with Creative Domain, a prominent agency featuring a digital division. Two years later, in 2007, Trailer Park combined forces with Art Machine, a leading agency in print design.
Rick Eiserman was appointed CEO in 2008, bringing with him leadership experience from Young & Rubicam and BrandBuzz.
The year 2010 saw Trailer Park acquire goodness Mfg., an advertising agency recognized for its brand-focused campaigns. Subsequently, in 2018, it expanded further by acquiring Mirada Studios, a creative agency and production company established in 2010.
Trailer Park Group offers a comprehensive range of services including theatrical marketing, home entertainment promotion, television advertising, print and design work, digital marketing, social media management, mobile platform strategies, interactive television content, original content creation, digital publishing, video game marketing, and brand strategy development.
2020–present
In 2020, the company rebranded itself as Trailer Park Group. The following year, it obtained growth capital from advisory firm Erie Street.
During November 2022, Trailer Park Group expanded its global footprint by acquiring MXW Studios, a creative agency based in London. That same year included further international growth through the acquisitions of White Turtle Studios located in Mumbai and Dark Burn Creative (DBC), a Los Angeles-based gameplay video producer founded in 2014. Additionally, Trailer Park Group launched Mutiny, a specialized game marketing division serving clients such as Xbox, Riot Games, and Ubisoft.
David Messinger took on the role of Chairman and CEO in January 2024. He brought extensive experience from his previous positions at Activision Blizzard, CAA, and The Walt Disney Company. In 2025, the organization introduced TPG Sports to broaden its service portfolio further.
Recognition
Trailer Park Group has achieved considerable acclaim within the industry, garnering a wide array of awards for its creative achievements and leadership. From 2022 through 2024, the agency received a total of 173 honors at the Clio Entertainment Awards, notably being named Agency of the Year in 2022. Furthermore, between 2023 and 2025, Trailer Park earned 15 Golden Trailer Awards. These distinctions underscore the company’s prominent standing and innovative expertise in the entertainment marketing sector.