True Value Solar
| Company type | Private |
|---|---|
| Industry | Solar energy |
| Predecessor | National Solar Group (parent company before acquisition) |
| Founded | 2009 |
| Defunct | 2018 |
| Fate | Ceased operations |
| Headquarters | Melbourne , Australia |
Key people | David McCallum (Managing Director) |
| Products | Rooftop solar energy systems sales |
| Parent | M+W Group (2013–2018) |
True Value Solar was an Australian company specializing in the sale of solar energy systems, established in 2009 and ceasing operations by the end of 2018. In 2011, the German firm M+W Group acquired a majority interest, completing full ownership in 2013 by purchasing the remaining 35%.
The business concentrated on marketing rooftop solar installations, with installation and maintenance services carried out by external contractors. Its operations spanned all major Australian states except for the Northern Territory and Australian Capital Territory, and it did not maintain a presence in Tasmania.
ACCC actions
On 11 April 2016, the Australian Competition & Consumer Commission (ACCC) announced that True Value Solar had discontinued offering rewards for favorable online reviews following an investigation. Previously, on 4 November 2011, the ACCC revealed that the company had paid $13,200 in infringement penalties and agreed to a court-enforceable undertaking related to deceptive advertising practices.
Acquisition by M+W Group
In March 2013, True Value Solar became a wholly owned subsidiary of the German engineering and construction company M+W Group. This followed M+W's initial acquisition of a 65% stake in 2011 through its purchase of National Solar Group, which was True Value Solar's parent company at that time.
Key executives
- David McCallum, Managing Director
Industry position
Australia boasts one of the world's largest rooftop solar markets, with more than one million residential systems installed. The sector is notably competitive. As of April 2017, leading solar sales companies included Euro Solar (holding a 6.5% market share), Powerark, SolarGain, Origin Energy, and AGL Energy. True Value Solar was ranked tenth, accounting for approximately 1% of total sales.