Trusonic

Mood Media North America
Industry	Experiencial Design
Headquarters	Austin, TX
Website	us.moodmedia.com

Mood Media North America—previously known as Muzak, LLC, DMX, and Trusonic—operates as a commercial music provider and functions as a fully owned subsidiary of Mood Media Corporation. Established in 1999 as a modest division within the now-defunct MP3.com, Trusonic specialized in delivering background music services to commercial clients. When MP3.com ceased operations, Trusonic Inc was formed by Joe Tebo and Dan O'Neill (the latter formerly MP3.com's VP of Engineering), who acquired the Trusonic business unit’s assets, including rights to the majority of MP3.com's independent artist catalog. In October 2007, Fluid Media Networks purchased Trusonic Inc. Following Fluid Media Networks’ acquisition of Mood Media in 2010, Trusonic Inc was rebranded as Mood Media North America in 2011. The Trusonic name continues to identify the principal technology media player currently utilized.

Facing uncertainty during MP3.com’s closure, the Trusonic independent artist catalog had grown to encompass over 1.7 million audio tracks from upwards of 240,000 artists by January 2004. Trusonic Inc also collaborated with GarageBand.com, allowing rights holders to authorize their songs for public distribution. Today, Mood Media North America upholds this vast collection under the "Trusonic Independent Artists" licensing framework.

Trusonic introduced the first Internet-enabled business music player, the MBOX, which debuted in July 1999. This device depends on an Internet connection to receive music content and scheduling instructions via its MSP protocol and incorporates an advanced system called Client Online Account (COA) for managing music, messaging, and daypart scheduling. Retail outlets can be programmed individually or uniformly across multiple locations, with COA generating customized audio streams tailored to each venue’s specific requirements.

In 2017, after enduring prolonged financial losses, Mood Media restructured its capital structure, resulting in control shifting to Apollo Global Management and GSO Capital Partners. In July 2020, citing financial strain intensified by the COVID-19 pandemic, Mood Media filed for Chapter 11 bankruptcy protection but successfully exited bankruptcy within 24 hours due to consensus among stakeholders and a robust strategic plan.

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