Tsui Wah Restaurant
| Company type | Public |
|---|---|
| Industry | Food and beverage |
| Founded | 1967 |
| Founder | Choi Cheung Po |
| Headquarters | Tai Wai, Sha Tin , Hong Kong |
Area served | Hong Kong, Macau, mainland China, Singapore |
| Products | Hong Kong-style dishes, tea eateries (cha chaan teng) |
| Parent | Tsui Wah Holdings Limited |
Tsui Wah Restaurant () () is a chain of tea eateries (cha chaan teng) headquartered in Hong Kong and operated by Tsui Wah Holdings Limited. Specializing in Hong Kong-style dishes, the brand manages 51 locations (as of 2022) throughout Hong Kong, Macau, mainland China, and Singapore. Its former flagship outlet on Wellington Street near Lan Kwai Fong was closed due to operational difficulties during the COVID-19 pandemic, which also forced the company to relinquish several leases and shut down twelve branches during the most restrictive lockdown phases.
Background
Established in 1967 by Choi Cheung Po with the launch of Tsui Wah Ice Dining Room in Mong Kok, the business grew to seven outlets by 1989, including the debut of Tsui Wah Tea Restaurant in San Po Kong. Originally serving construction laborers with affordable prices and quick service, Tsui Wah later shifted its target market toward middle-class patrons such as office workers and tourists, implementing a pricing model that was mid-to-upper range relative to competitors. The company strategically placed its restaurants within Hong Kong’s central commercial zones despite incurring higher rental costs.
To strengthen its brand identity, Tsui Wah embraced its status as a cultural emblem by featuring in local films like Love in a Puff and Lan Kwai Fong, thereby aligning its promotional activities with regional cultural themes.
Operations
Since 2008, Tsui Wah has utilized a centralized kitchen facility to supply outlets located within a 200-kilometer radius or reachable within two hours, enhancing operational efficiency, quality control, and procurement advantages.
Efficient service speed is essential: the goal is for customers to complete their visit, from seating to payment, within 40 minutes.
The restaurant employs shared seating arrangements, including communal tables during busy periods and closely spaced seating layouts to optimize revenue per square meter.
The corporate headquarters was originally situated at the Tsui Wah Group Centre in Ngau Tau Kok, Kowloon, before moving to Tai Wai in Sha Tin.
The company began expanding internationally with its first overseas branch opening in Shanghai (2009), followed by Macau (2011) and Wuhan (2012).
Tsui Wah Holdings Limited was publicly listed on the Hong Kong Stock Exchange in 2012.