Twist (TV network)

Twist
Company type	Digital multicast television network
Industry	Television broadcasting
Founded	April 5, 2021; 5 years ago
Defunct	December 31, 2023
Fate	Discontinued broadcasting
Headquarters	Atlanta, United States
Area served	United States
Products	Non-fictional lifestyle and reality television programming
Owner	Tegna Inc.

Twist was a United States-based digital multicast television network under the ownership of Tegna Inc.. Debuting on April 5, 2021, the channel specialized in non-fictional lifestyle and reality television programming aimed primarily at women between the ages of 25 and 54. Content was primarily drawn from the extensive library of NBCUniversal Television and Streaming, with the network’s name inspired by the popular reality TV storytelling device known as a "twist." Twist’s distribution encompassed nationwide availability via digital subchannels on over-the-air broadcasters, along with select offerings through cable and Internet Protocol television services via local affiliate stations.

History

The network was officially announced on February 24, 2021, and commenced operations in April that year. At launch, several of Tegna’s 46 owned or operated stations served as founding affiliates in exchange for minority equity participation.

In November 2023, Tegna declared that Twist would discontinue broadcasting effective December 31, 2023.

Programming

Twist’s schedule featured prominent lifestyle and reality series including Candice Tells All, Cash and Cari, Clean House, Dance Moms, Dr. 90210, Flipping Out, Queer Eye for the Straight Guy, and Tabatha Takes Over. The network concentrated on shows appealing to viewers interested in home renovation, fashion trends, and personal development themes.

Affiliates

The network predominantly collaborated with stations owned by Tegna, Innovate Corp., and Univision/UniMás throughout the United States, utilizing these partnerships to broaden its audience reach.

External links