UBreakiFix
| Company type | Franchise |
|---|---|
| Industry | Electronics repair |
| Founded | 2009 |
| Headquarters | Orlando, Florida , United States |
Area served | United States, Caribbean |
| Products | Repair services for smartphones, gaming consoles, tablets, computers |
| Owner | Asurion, LLC (since 2019) |
| Parent | Asurion, LLC |
uBreakiFix is a U.S.-based electronics repair franchise established in 2009, which had grown to more than 920 outlets throughout the United States and the Caribbean by 2016. The company specializes in fixing devices such as smartphones, gaming consoles, tablets, and computers. In 2016, it became Google's exclusive authorized walk-in repair service for Pixel smartphones, granting access to genuine OEM components. Later, in 2018, Samsung also designated uBreakiFix as an authorized in-warranty repair center.
In August 2019, insurance firm Asurion, LLC acquired uBreakiFix. Subsequently, the Canadian branch was divested to Mobile Klinik in January 2023 and underwent rebranding.
History
Starting from a single location in Orlando, Florida, uBreakiFix experienced rapid growth by adopting a franchise model. The company's approach centers on providing fast service for consumer electronics repairs. Collaborations with Google and Samsung offered distinct advantages by supplying authentic OEM parts and authorized repair services, positioning uBreakiFix as a strong competitor to services like Apple’s Genius Bar.
The franchise achieved the eighteenth position on Entrepreneur's 2018 Franchise 500 ranking and was recognized among Orlando Business Journal’s “Fast 50” list of fastest-growing private enterprises in 2019. These accolades highlight its steady growth and robust market presence.
Rebranding
Although Asurion initially intended to rename uBreakiFix as Asurion Tech Repair & Solutions, this plan was later abandoned. By 2024, all stores will be branded as uBreakiFix by Asurion.