UFC 110
| Industry | Mixed martial arts promotion |
|---|---|
| Founded | 1993 |
| Headquarters | Las Vegas , United States |
Key people | Dana White (president) |
| Products | Mixed martial arts events |
| Website | www |
UFC 110: Nogueira vs. Velasquez was a mixed martial arts spectacle organized by the Ultimate Fighting Championship (UFC) on February 21, 2010, hosted at Acer Arena in Sydney, Australia. This event marked the UFC’s inaugural appearance in Australia, with the main card broadcast starting at 2:00 pm local time to coincide with U.S. prime time viewing (10:00 pm ET, February 20).
The event achieved a full house with 17,431 spectators and accumulated a gate revenue of . When including 400 tickets sold for a closed-circuit viewing area, total attendance reached 17,831. Merchandise sales reached $540,000, breaking the prior UFC record of $498,000 set at UFC 83 and establishing a new sales milestone for Acer Arena.
Background
The originally scheduled matchup between Yoshihiro Akiyama and Wanderlei Silva was altered, resulting in Silva facing Michael Bisping instead. The planned contest featuring Nate Marquardt versus Chael Sonnen was postponed to UFC 109. Negotiations for a fight between Keith Jardine and Rich Franklin concluded with Jardine being matched against Ryan Bader.
Chris Lytle was intended to compete against Dong Hyun Kim, who withdrew due to injury; Brian Foster was named as the replacement. An all-Australian bout between Elvis Sinosic and Chris Haseman, initially set to be UFC’s first Australian matchup, was canceled following Sinosic’s shoulder injury. Moreover, illness forced Ben Rothwell out of competition, leading to Australian veteran Anthony Perosh stepping in to face Mirko Cro Cop.
Tickets sold out on their initial day of availability, marking the second fastest sellout in UFC history at that point, surpassed only by UFC 83. This sellout record was later exceeded by UFC 127, which was the UFC’s second event held in Australia. Additionally, UFC 110 was broadcast live on Australia’s free-to-air sports channel ONE HD.
Bonus awards
Monetary bonuses of $50,000 were awarded to fighters for outstanding performances:
- Fight of the Night: Joe Stevenson vs. George Sotiropoulos
- Knockout of the Night: Cain Velasquez
- Submission of the Night: Chris Lytle