U Select
| Company type | Joint venture |
|---|---|
| Industry | Retail (supermarket) |
| Founded | April 18, 2015 in Hong Kong |
| Founder | China Resources Enterprise and Tesco |
| Headquarters | Hong Kong |
Area served | Hong Kong |
| Products | Supermarket goods, imported products from international brands including Coles and Morrisons |
| Owner | China Resources Enterprise (80%), Tesco (20%) |
U Select is a supermarket chain based in Hong Kong, managed by China Resources Vanguard. It was originally introduced through a collaboration with Tesco. Around one-third of its merchandise is imported from international supermarket brands. After Tesco withdrew from overseas product distribution due to Brexit, U Select started offering products from Coles in December 2021 and incorporated items from Morrisons beginning in May 2022.
History
On 18 August 2013, China Resources Enterprise and Tesco entered into a memorandum of understanding to establish a joint venture aimed at operating hypermarkets, supermarkets, convenience stores, liquor outlets, and cash-and-carry businesses across mainland China, Hong Kong, and Macau. China Resources holds an 80% ownership share, while Tesco retains 20%.
The inaugural U Select outlets commenced operations on 18 April 2015 at Prince Edward Road West and Bellagio Mall. The third location was launched in June 2015 on Main Street East, Shau Kei Wan. By 17 September 2015, the tenth store began serving customers at Hip Wo Street, Kwun Tong.
The number of stores grew to 37 by May 2018, increased further to 67 by February 2021, and reached 75 by July 2021.
U Select
The initial U Select outlets are characterized by a blue-themed design and were marketed as budget-friendly stores, originally accepting only cash transactions.
U Select Food
Introduced in June 2019 at South Horizons, U Select Food focuses on imported food items with a reduced selection of non-food goods and features a black color palette.
U Select Mini
The first U Select Mini opened on King's Road on 22 April 2021, transforming a VanGO convenience store owned by the same family. Currently, only two U Select Mini shops operate, both located on Hong Kong Island.
Locations
Many original U Select outlets were converted from Vanguard supermarkets and expanded into the following regions:
Hong Kong Island
- 26 outlets
Kowloon
- 28 outlets
New Territories
- 21 outlets