Unicru
| Company type | Subsidiary (until 2006) |
|---|---|
| Industry | Human resources software |
| Predecessor | Decision Point Data |
| Founded | 1987 |
| Fate | Acquired by Kronos Incorporated in 2006 |
| Headquarters | Beaverton, Oregon , United States |
| Products | Personality assessment tools for hiring |
| Parent | Kronos Incorporated (from 2006) |
Unicru was a software firm based in the United States that specialized in human resources technology, offering tools to evaluate job candidates through personality assessments. Its clientele featured prominent retail chains including Big Y, Lowe's, Hollywood Video, Albertsons, Toys R Us, PetSmart, Best Buy, and Blockbuster Video. By early 2009, it was reported that Unicru's solutions were implemented in hiring processes at 16% of major U.S. retail companies.
History
Established in 1987 under the name Decision Point Data and headquartered in Beaverton, Oregon, Unicru grew by acquiring Guru.com in 2003 and Xperius (previously known as Personic) in 2004. Subsequently, the Guru.com brand was divested to eMoonlighter.com. In August 2006, Kronos Incorporated purchased Unicru to broaden its workforce management offerings.
Amid the economic downturn of the late 2000s, there were accounts of increased cheating on Unicru's assessments through online answer sharing. Despite this, Kronos asserted that such cheating was not widespread and did not substantially compromise the integrity of the testing process.