Unreal Brands
| Company type | Private |
|---|---|
| Industry | Confectionery, Food |
| Founded | 2011 |
| Founder | Nicky Bronner, Kristopher Bronner, Michael Bronner |
| Headquarters | Boston , United States |
| Products | Natural candy, chocolate peanut butter cups, candy-coated chocolate pieces, snacks with toasted quinoa and almond butter |
| Website | unrealsnacks |
Unreal Brands is a U.S.-based producer specializing in confectionery and food items crafted without artificial flavors, dyes, or synthetic additives.
History
The company’s origins trace back to 2008 when brothers Nicky and Kristopher Bronner, then teenagers, collaborated with their father, Michael Bronner—a Boston-based entrepreneur—to create natural candy alternatives to the artificially flavored chocolates found locally. After rigorous recipe development, the business was officially launched in 2011.
By 2013, Unreal was manufacturing chocolate treats made solely from non-GMO components, eliminating partially hydrogenated oils, preservatives, artificial coloring, gluten, corn, and soy. Their products also featured lower sugar levels compared to leading competitors. The selection included chocolate peanut butter cups and candy-coated chocolate pieces.
Following swift early expansion that resulted in a temporary closure, Unreal re-entered the market in 2014 with Steve Konczal as CEO. The following year, the brand increased its sales by running a promotion involving Halloween candy signed by quarterback Tom Brady.
In March 2017, Unreal broadened its offerings to include snacks incorporating distinctive ingredients such as toasted quinoa and almond butter. Their products are available online and stocked by both natural and mainstream grocery chains across the United States, including retailers like Whole Foods Market, Sprouts Farmers Market, Kroger, Shaw's, Market Basket, Wegmans, Big Y, and Roche Bros.
In May 2024, Unreal once again expanded its presence within the snack segment.