Untuckit
| Company type | Private |
|---|---|
| Industry | Retail, Apparel |
| Founded | 2011 |
| Founder | Chris Riccobono, Aaron Sanandres |
| Headquarters | New York City , United States |
Area served | North America, United Kingdom |
Key people | Chris Riccobono (co-founder), Aaron Sanandres (co-founder) |
| Products | Casual shirts, polo shirts, tee shirts, henley tops, vests, sweaters, sweatshirts, pants, outerwear, sports coats, footwear, accessories, women's apparel |
| Website | untuckit |
Untuckit LLC (branded as "UNTUCKit") is a U.S.-based casual menswear firm founded in 2011 and headquartered in New York City. The company focuses on casual shirts crafted to be worn untucked, characterized by a shorter hem compared to conventional men's dress shirts. Its inaugural physical retail location launched in September 2015; by November 2020, Untuckit operated 80 stores throughout North America and the United Kingdom, with its premier outlet situated on Fifth Avenue, New York City.
History
The concept for Untuckit originated with Chris Riccobono during his tenure at GE Healthcare. In February 2011, he joined forces with Aaron Sanandres, a fellow alumnus of Columbia Business School, to establish the brand. Research into consumer preferences identified the ideal shirt length as midway between the belt line and zipper, enabling a subtle display of pants pockets.
Initially run from Riccobono's apartment in Hoboken, New Jersey, with fulfillment handled from a nearby storage facility, Untuckit's first retail store opened in SoHo, Manhattan, in September 2015. The brand expanded into Chicago, Los Angeles, Austin, and San Francisco in 2016. In 2017, it added 20 new outlets, including three additional locations in New York City, followed by 26 more stores in 2018. By August 2019, Untuckit had grown to 73 stores, which included its first international site at Sherway Gardens in Canada, inaugurated in September 2018.
Products
The core offering of Untuckit consists of men's casual shirts available through both its online platform and physical retail locations. The product lineup encompasses button-down shirts, polo shirts, tee shirts, henley tops, vests, sweaters, sweatshirts, pants, outerwear, sports coats, footwear, as well as various accessories. In 2017, the company broadened its assortment to include women's apparel.
Press commentary
Untuckit earned recognition as a "Brand to Know" from Maxim. Sean Hotchkiss of GQ commended the brand’s shirt lengths as "perfection."
The company has attracted coverage from prominent media outlets such as The Wall Street Journal, Esquire, Men's Journal, Men's Health, and has appeared on The Howard Stern Show.