Uoma Beauty
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 2019 |
| Founder | Sharon Chuter |
| Headquarters | Los Angeles , United States |
Area served | United States |
| Products | Beauty products (face, lips, eyes) |
| Website | uomabeauty |
Uoma Beauty is an American cosmetics brand established in 2019 by Sharon Chuter, who was born in Nigeria. The company’s main office is located in Los Angeles and focuses on creating beauty products that emphasize inclusivity. At its debut, Uoma launched a collection comprising 108 items for the face, lips, and eyes, featuring fifty-one foundation shades across six distinct formulas, which were made available through Ulta Beauty outlets nationwide.
History
Sharon Chuter introduced Uoma Beauty’s first line in April 2019 and subsequently moved the headquarters from London to Los Angeles. The brand’s name is inspired by the Igbo term OMA, which translates to beautiful, with "Uoma" meaning "beautiful people."
After initially selling online, Uoma secured retail opportunities at ULTA Beauty and Selfridges through effective networking efforts. During the COVID-19 pandemic in 2020, the company took part in the BeautyUnited initiative aimed at supporting healthcare workers.
In response to the 2020 George Floyd protests, Chuter launched the campaign "Pull Up for Change," using the hashtag #pulluporshutup to urge beauty companies to reveal their Black representation statistics within corporate and executive roles. This push for transparency impacted significant players such as Kylie Cosmetics, ULTA, L'Oreal, and Sephora, and extended beyond the beauty sector to include corporations like Facebook, Google, and Netflix.
In May 2023, Chuter resigned as CEO and appointed Cyndi Isgrig, formerly president of Dermstore, as interim CEO. By late 2024, Sharon Chuter had completely stepped down from her CEO position.
Lawsuit
In February 2025, Sharon Chuter initiated a lawsuit against MacArthur Beauty LLC and BrainTrust concerning an allegedly unauthorized and undervalued asset sale conducted in December 2023. The legal action filed in Los Angeles accuses the defendants of fraudulent transfer and unjust enrichment, asserting that the $6.2 million sale linked to a loan was commercially unreasonable and considerably below Uoma’s earlier valuation of up to $50 million.
Collaborations
To promote the "Black Magical Carnival Collection," Uoma Beauty collaborated with influencers Jackie Aina and Patrick Starrr for its launch campaign.