Vega (company)
| Company type | Brand |
|---|---|
| Industry | Plant-based nutritional products |
| Founded | 2004 |
| Founder | Charles Chang, Brendan Brazier |
| Headquarters | Burnaby , Canada |
| Products | Protein powders, bars, snacks, shakes, dietary supplements |
| Parent | WM Partners |
Vega is a brand specializing in plant-based nutritional products, established in Burnaby in 2004 by Charles Chang and Brendan Brazier. The company was purchased in 2015 by Whitewave Foods, headquartered in Denver, for $550 million USD. Later, in 2021, Danone divested the Vega brand to the private equity firm WM Partners.
Products
The Vega product lineup includes vegan-certified items and those verified by the Non-GMO Project, such as protein powders, bars, snacks, shakes, and dietary supplements. Their recipes predominantly utilize pea protein instead of conventional dairy-derived whey protein. The Vega Protein with Greens series offers seven distinct flavors, each providing 20 grams of plant-based protein along with servings of vegetables and greens per portion.