Vertic
| Company type | Division |
|---|---|
| Industry | Digital marketing |
| Founded | 2002 |
| Founder | Sebastian Jespersen, Mads Krogh Petersen |
| Headquarters | Copenhagen , Denmark |
Area served | International |
Key people | Sebastian Jespersen (CEO), Mads Krogh Petersen (President) |
Number of employees | 100 |
| Parent | Globant |
Vertic (Vertic A/S) is an international digital agency with offices situated in New York and Copenhagen. The firm specializes in delivering digital marketing solutions that seamlessly combine technology, design, and data analytics.
The agency is the creator of the marketing concept known as Share of Life, which integrates strategic planning, insights, creative design, and technological innovation. Additionally, Vertic publishes the yearly Global Corporate Website Index, which evaluates 300 corporate websites spanning 21 sectors based on criteria such as usability, relevance, and technological sophistication.
History
Established in 2002 by CEO Sebastian Jespersen and President Mads Krogh Petersen, Vertic was founded on the principle that digital transformation empowers companies to enhance customer engagement. Both founders have extensive experience in management.
By 2023, Vertic functions as a division of Globant (NYSE: GLOB), a digitally native organization operating more than 40 offices globally with a workforce exceeding 9,000 employees. Vertic itself employs approximately 100 professionals distributed between its New York and Copenhagen branches.
The Share of Life framework was co-developed by Sebastian Jespersen, CEO of Vertic, alongside Stan Rapp, a trailblazer in one-to-one marketing and co-founder of RAPP agency. This approach highlights the necessity for brands to embed themselves into consumers’ everyday experiences to foster stronger relationships in the digital era.
UN Global Compact
As a participant in the UN Global Compact, Vertic supports the proposal for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. This goal advocates for ethical digital conduct by urging organizations to utilize data responsibly to benefit all parties rather than engaging in invasive or manipulative practices.
The Corporate Website Index
The Global Corporate Website Index, developed by Vertic, serves as a benchmark for assessing corporate website effectiveness. It measures performance across User Experience & Design, Relevance to audience needs, and Technological implementation.
Forrester
Forrester has incorporated Vertic’s Share of Life model into its research to analyze the profound connections between brands and their customers.
Forbes
CEO Sebastian Jespersen holds membership in the Forbes Agency Council, a prestigious community comprising leaders from public relations, media strategy, creative sectors, and advertising agencies.
Awards and recognition
In 2022, Gartner acknowledged Vertic as a leading Global Digital Marketing Agency within their annual market guide publication.
In 2017, Vertic earned four accolades for its work on the GE Corporate Website Project. These included the ACE AWARDS for best brand website, the DRUM B2B Brave Awards recognizing excellence in data and technology use, the Internationalist Award for pioneering digital marketing efforts, and the Webby Awards for outstanding navigation design.