Vertical Groove Golf
| Company type | Private |
|---|---|
| Industry | Golf equipment manufacturing |
| Founded | 2014 |
| Founder | Rubin Hanan, Neal Jagoda |
| Headquarters | United States |
| Products | Golf clubs with vertical groove technology |
Vertical Groove Golf (VGG) specializes in producing golf clubs that incorporate a distinctive vertical groove pattern on the clubface, setting them apart from the conventional horizontal groove design. Established in 2014 by Rubin Hanan and Neal Jagoda, the enterprise utilizes innovative technology originally developed by inventor Tony Antonious, who held more than 400 patents related to golf, including the invention of the Velcro golf glove. VGG officially commenced operations on January 9, 2017.
In 2014, Hanan and Jagoda secured licensing rights for the vertical groove technology from Antonious's estate and initiated performance evaluations at Golf Labs located in San Diego. These assessments revealed enhancements in both distance and precision relative to comparable clubs. Subsequently, VGG formed a strategic partnership with GRT Capital, headed by Tom Krochuk and Jeff Barry, which provided financial backing to support the product's market introduction, initially concentrating on the driver model.
VGG serves as an official equipment provider for the PGA Champions Tour. Prominent professionals who utilize their clubs include John Daly, Rocco Mediate, and Kenny Perry.