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Viacom Productions

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Viacom Productions
FormerlyViacom Enterprises (1971–1994)
Company typeSubsidiary
Industry
FoundedJuly 4, 1971; 55 years ago (1971-07-04)
DefunctTemplate:End date and age
FateIntegrated into Paramount Network Television
SuccessorParamount Network Television
Headquarters,
United States
ProductsTelevision production
ParentViacom (1971–1995)
Paramount Network Television (1995–2004)

Viacom Productions, initially known as Viacom Enterprises, served as the television production arm of Viacom from 1971 until 2004. The division developed content spanning television, film, and sports before its integration into Paramount Television after Viacom acquired Paramount Pictures. This merger reflected a deliberate consolidation within Viacom's corporate hierarchy.

History

Established in 1971 to succeed CBS Films, Viacom Enterprises oversaw both film creation and distribution, delivering original television series to major broadcast networks. This spin-off was prompted by FCC regulations that barred networks from directly distributing their own programming. In 1977, Viacom launched a specialized prime-time programming division under the leadership of Richard Reisberg to bolster its presence in prime-time television markets.

The company's inaugural prime-time project for ABC was The MacKenzies of Paradise Cove. To enhance its development capabilities, Viacom secured agreements with independent writers and producers, notably recruiting industry figures such as Roland Kibbee and Dean Hargrove from Universal in 1977.

Thomas D. Tannenbaum assumed the presidency in 1984, providing strategic guidance during a period marked by industry expansion. After Viacom's acquisition of Paramount Communications in 1994, Viacom Enterprises merged with Paramount Domestic Television, transferring domestic rights of its content portfolio accordingly. Meanwhile, international distribution rights were assigned to Paramount International Television, and Viacom Productions became a division within Paramount Television.

Following the acquisition, notable successes included Sabrina, the Teenage Witch, which aired initially on ABC and subsequently on The WB, contributing significantly to the company's growth. Financial difficulties in the early 2000s led to Viacom Productions being absorbed into Paramount Network Television by 2004. The last series produced under the Viacom name were Ed and The Division.

Viacom Pictures

Between 1989 and 2011, the entity operated under the Viacom Pictures brand, producing both theatrical releases and made-for-television movies primarily for Showtime. The division discontinued theatrical film production around 1995 following Viacom's acquisition of Paramount Communications, which owned Paramount Pictures; however, it continued producing television films until ceasing operations in 2011.

Filmography

Title Years Network Notes
The Harlem Globetrotters Popcorn Machine 1974–1976 CBS Produced in partnership with Funhouse Productions and Yongestreet Productions
The New Adventures of Mighty Mouse and Heckle & Jeckle 1979–1981 CBS Joint production with Filmation
Dear Detective 1979 CBS Collaboration with Kibee-Hargrove Productions
The MacKenzies of Paradise Cove 1979 ABC Co-produced alongside Blinn/Thorpe Productions
The Lazarus Syndrome 1979 ABC Partnership with Blinn/Thorpe Productions for production
American Dream 1981 ABC Produced in association with Mace Neufield Productions
Nurse 1981–1982 CBS Jointly produced with Robert Halmi, Inc.
The Devlin Connection 1982 NBC Co-production involving Jerry Thorpe Productions and Mammoth Films, Inc.
Amanda's 1983 ABC Produced together with E&L Productions
Ace Crawford, Private Eye 1983 CBS Co-produced by Conway Enterprises
The Master 1984 NBC Collaboration with Michael Sloan Productions
Me and Mom 1985 ABC Produced alongside Hal Sitowitz Productions
Easy Street 1986–1987 NBC
Matlock 1986–1995 NBC/ABC Co-produced by The Fred Silverman Company and Dean Hargrove Productions
Frank's Place 1987–1988 CBS
Mighty Mouse: The New Adventures 1987–1988 CBS Joint production with Bakshi-Hyde Ventures
Jake and the Fatman 1987–1992 CBS Produced in cooperation with The Fred Silverman Company and Dean Hargrove Productions
Father Dowling Mysteries 1987–1991 NBC/ABC Co-production by The Fred Silverman Company and Dean Hargrove Productions
Snoops 1989–1990 CBS Partnership with Tima Love Productions and Solt/Egan Company for production
Max Monroe: Loose Cannon 1990 CBS Co-produced alongside Dean Hargrove Productions
The Marshall Chronicles 1990 ABC Collaboration with Sweetum Productions
Flying Blind 1992–1993 Fox Produced jointly by Sweetum Productions and Paramount Network Television
Key West 1993 Fox
Diagnosis: Murder 1993–2001 CBS Co-production involving The Fred Silverman Company and Dean Hargrove Productions
Deadly Games 1995–1997 UPN
Townies 1996 ABC
The Adventures of Corduroy 1996–1997 Home video only Produced in collaboration with Graz Entertainment
Sabrina, the Teenage Witch 1996–2003 ABC/The WB Co-produced by Archie Comics, Hartbreak Films, and Finishing the Hat Productions (season one exclusively)
Oz 1997–2003 HBO Seasons four and five only; co-production with The Levinson/Fontana Company and Rysher Entertainment
The Hoop Life 1999–2000 Showtime
The Beat 2000 UPN
Ed 2000–2004 NBC Produced jointly with NBC Productions and Worldwide Pants
The Division 2001–2004 Lifetime Co-produced by Kedzie Productions
Baby Bob 2002–2003 CBS
Jake 2.0 2003–2004 UPN
The Handler 2003–2004 CBS Co-production alongside Haddock Entertainment
The 4400 2004–2007 USA Network Season two produced by Paramount Network Television; final two seasons by CBS Paramount Network Television


Note

The 4400 was produced by Paramount Network Television during its second season and, after the 2005 division of Viacom and CBS Corporation, production shifted to CBS Paramount Network Television for the show's final two seasons.

Currently, all series originally produced by Viacom Productions are under the ownership of CBS Studios Productions, LLC, a holding entity, with distribution managed by CBS Media Ventures.

See also