Victorious 22
| Company type | Private |
|---|---|
| Industry | Fashion, Apparel |
| Founded | 2010 |
| Founder | Frank Rodriguez, Angela Smith |
| Headquarters | Los Angeles , United States |
Area served | Global |
| Products | Denim apparel, leather jackets, trousers, handbags, accessories, jewelry, decorative art pieces, artisanal home products |
| Website | v22la |
Victorious 22 (also known as V22LA) is a fashion label headquartered in Los Angeles, focusing on denim apparel, leather jackets, trousers, handbags, and various accessories. Established in 2010 by Frank Rodriguez alongside his wife Angela, the brand prioritizes superior materials and expert craftsmanship.
History and overview
During the 1980s, Frank Rodriguez crafted leather jackets which he sold to retailers located on Melrose Avenue in Los Angeles. Concurrently, Angela Smith designed hand-stitched bags and bone jewelry that were distributed to boutique stores throughout the LA area.
Rodriguez gained recognition as the proprietor of Excalibur Choppers, a company specializing in custom luxury motorcycles. Moving away from motorcycle fabrication, Rodriguez and Smith founded V22LA in a modest Hollywood apartment, initially launching a men’s collection that highlighted premium and selvedge denim alongside select leather goods. Over time, the brand grew to include jewelry, decorative art pieces, and artisanal home products. By 2012, V22LA unveiled a couture women's collection featuring handbags, motorcycle jackets, and jewelry influenced by punk rock, bohemian aesthetics, and rock ’n’ roll culture.
Expansion
Beginning operations in a North Hollywood apartment, V22LA expanded its facilities to a 7,000-square-foot showroom and compound situated within Downtown Los Angeles’ fashion district. The company is committed to centralizing all manufacturing processes on-site to uphold domestic production standards, deliberately choosing not to outsource overseas. Its strategic vision includes exporting premium apparel to global markets.
In 2011, V22LA launched a retail location in Tokyo and set plans to enter the Chinese market by 2015.
Reception
The brand has been showcased in numerous publications such as Dark Beauty, Rolling Stone, Astonish, Inked, This is Rock Spain, Easyriders, Biker, Etro Japan, Relapse, Sorbet, as well as appearing in Corona Beer campaigns.
V22LA's clientele includes prominent figures like Steve Vai, Dylan McDermott, Sylvester Stallone, Orlando Bloom, Steve Lukather (Toto), Robert Trujillo (Metallica), Usher, Chris Brown, Future, Nicole Murphy, Columbus Short, and RJ Mitte.
The company secured a contract to design apparel for the television series Sons of Anarchy.
Additionally, V22LA actively contributes to philanthropic efforts such as supporting Claire's Place Foundation for cystic fibrosis and organizing the 2014 Boot Campaign Boot Bash.
References
External links