Vince Ferraro
Vince Ferraro | |
|---|---|
| Occupation(s) | Corporate executive, marketing professional, author |
| Years active | 1983–present |
| Known for | Senior global marketing roles at Hewlett-Packard and Eastman Kodak; author of business books |
Vince Ferraro is an American corporate leader who held senior global marketing positions at Hewlett-Packard from 1983 until 2008, followed by a vice presidency in marketing at Eastman Kodak.
Education
Ferraro obtained a Bachelor of Science degree in business administration from San Diego State University and completed his MBA at Arizona State University.
Career with Hewlett-Packard
Beginning his tenure at Hewlett-Packard in 1983 as a senior financial analyst, Ferraro progressed through several leadership and executive roles. His responsibilities included serving as North American channel marketing director for commercial national accounts and holding vice president of marketing positions across various divisions. He also utilized his blog platform to discuss compatibility challenges between HP products and Microsoft Vista. During 2007 and 2008, he was a featured speaker at the Chief Marketing Officer Council summit. After more than 25 years, Ferraro retired from HP in 2008 as Vice President of Worldwide Marketing for the LaserJet division.
Later career
In 2011, Ferraro attracted media attention by attempting to register the trademark for Occupy Wall Street, emphasizing that he was not connected to the movement but identified alternative applications for the trademark.
Following his departure from HP, he engaged with smaller companies as an interim marketing executive and consultant before assuming the role of Vice President of Marketing for Kodak’s digital printing solutions. In this capacity, he represented the company during product launches, contributing to Kodak receiving nineteen accolades from the International Association of Printing House Craftsmen in 2011. Subsequently, he advanced to Vice President of Corporate and Consumer Marketing at Kodak. Ferraro has maintained a longstanding membership on the Chief Marketing Officer Council Advisory Board and currently serves as a Springboard Business Advisor for the Connection Foundation.
Authored books
Ferraro has written or co-written two non-fiction books focused on business:
- In It To Win It (co-author). CelebrityPress, May 2012
- Brand to Sell Masterplan. Abundant Press, November 2015