Virtual Dining Concepts
| Company type | Private |
|---|---|
| Industry | Food and drink |
| Founded | 2020 |
| Founder | Robert Earl, Robbie Earl, Trish Giordano |
| Headquarters | Orlando , United States |
Key people | Robert Earl (president), Stephanie Sollers (former CEO) |
| Products | Virtual restaurant brands including Wing Squad, P.Za Kitchen, Midtown Salads, City Burger Co., FaZe Subs, MrBeast Burger, Pauly D's Italian Subs, Tyga Bites, NASCAR Refuel |
Virtual Dining Concepts, LLC (VDC) is a U.S.-based enterprise focused on the development of virtual restaurant brands. Established in 2020, the company creates both standalone dining concepts and partnerships with celebrities. In 2023, VDC became involved in legal proceedings initiated by YouTube personality MrBeast, who accused the firm of contract violations and substandard quality related to the virtual eatery MrBeast Burger. VDC refuted these allegations and responded with its own lawsuit.
History
The inception of VDC occurred in 2020, co-founded by English-American entrepreneur and Planet Hollywood originator Robert Earl, alongside his son Robbie Earl and Trish Giordano. Robert Earl held the position of inaugural CEO and currently acts as president. Stephanie Sollers, previously leading enterprise partnerships at DoorDash, assumed the CEO role in 2022 but resigned from the board in January 2024. The company’s main office is located in Orlando, Florida, United States.
Products
Among VDC's portfolio are concepts such as Wing Squad, P.Za Kitchen, Midtown Salads, and City Burger Co., complemented by celebrity-endorsed brands including FaZe Subs, MrBeast Burger, Pauly D's Italian Subs, Tyga Bites, and NASCAR Refuel. These virtual dining ventures utilize celebrity partnerships to enhance brand visibility and stimulate business expansion.