Vitamin World
| Company type | Private |
|---|---|
| Industry | Nutritional supplements retail |
| Predecessor | Vitamin World, Inc. |
| Founded | 1977 |
| Fate | Acquired by Feihe International Inc. in 2018 |
| Headquarters | Long Island , United States |
Area served | United States, Puerto Rico, U.S. Virgin Islands, Guam, 20 nations in North and South America, Europe, Caribbean, Asia, Australia, New Zealand (via online) |
| Products | Vitamins, minerals, nutritional supplements, botanical powders and extracts |
Number of employees | 200+ (2023) |
| Parent | Feihe International Inc. |
| Website | www |
Vitamin World USA Corporation is an international retailer specializing in vitamins and nutritional supplements, with its corporate headquarters located on Long Island, New York.
History
Established in 1977 as a division of NBTY Inc (which later became Nature's Bounty Company), Vitamin World initially marketed vitamin and mineral supplements under its proprietary brand, sports nutrition items under the "Precision Engineered" label, alongside various well-known national brands. In 2016, private equity firm Center Lane Partners purchased Vitamin World from Nature's Bounty.
Information
By May 2023, Vitamin World managed 56 retail outlets spanning 17 U.S. states, Puerto Rico, the U.S. Virgin Islands, and Guam, employing more than 200 staff members predominantly at store locations.
The company distributes products to 20 nations across North and South America, Europe, the Caribbean, Asia, Australia, and New Zealand through its online platform. It adheres to regulations set forth by the FDA, FTC, and other governing agencies, implementing rigorous quality standards for suppliers and product labeling to substantiate all claims scientifically.
Vitamin World's retail assortment features over 700 SKUs of essential vitamins, minerals, supplements, botanical powders, and extracts under its own brand. In 2021, it introduced the Ultra 360 Brand Multivitamin series designed specifically for men and women. Moreover, the Precision Engineered® line provides sports nutrition items including protein powders, pre- and post-workout supplements, and amino acid products.
Bankruptcy
On September 11, 2017, Vitamin World, Inc. initiated Chapter 11 bankruptcy proceedings. The restructuring process involved shutting down numerous stores, revising executive leadership, and concentrating efforts on core product offerings, enhancing customer experience, and strengthening strategic partnerships with suppliers.
In December 2017, the company transitioned into a "C" class corporation and was renamed "Vitamin World USA Corp."
In January 2018, Feihe International Inc., a prominent Chinese infant formula producer and distributor, acquired Vitamin World through a Section 363 sale.
External links
- Nutritional supplement companies of the United States
- Health food stores
- Food retailers of the United States
- American companies established in 1960
- Retail companies established in 1960
- 1960 establishments in New York (state)
- Companies that filed for Chapter 11 bankruptcy in 2017
- Companies based in Suffolk County, New York
- American subsidiaries of foreign companies
- 2016 mergers and acquisitions
- 2018 mergers and acquisitions