Vittoria Coffee
| Company type | Private |
|---|---|
| Industry | Coffee |
| Founded | 1958 in Sydney, Australia |
| Founder | Orazio Cantarella, Carmelo Cantarella |
| Headquarters | Sydney , Australia |
Key people | Les Schirato (CEO), Luisa Schirato, Rolando Schirato (future leader) |
| Products | Coffee pods, brewing equipment (Espressotoria) |
Vittoria Coffee represents an Australian coffee label created by Vittoria Food and Beverage.
History
The Cantarella Brothers enterprise was established in Sydney in 1947 by siblings Orazio and Carmelo Cantarella. By 1958, they had started roasting high-quality Arabica beans in Haymarket, supplying the first Italian-style cafés in Sydney. Following Carmelo's passing, Orazio assumed complete control of the business.
In 1974, Les Schirato became part of Vittoria, later marrying Orazio’s daughter Luisa and returning to the company in 1981. He introduced vacuum-sealed ground coffee to Australian supermarkets, marking the first retail coffee brand beyond instant options. When Orazio retired in 1992, Schirato took over as CEO.
Vittoria initiated a notable marketing campaign in 2010 featuring actor Al Pacino, with direction by Barry Levinson and production by Ridley Scott’s RSA. The brand began its expansion into the United States market in 2014.
Description
Ownership of Vittoria Coffee primarily rests with Les and Luisa Schirato, with their son Rolando designated as the future leader. The company produces coffee pods, including those compatible with Nespresso machines, alongside brewing equipment marketed under the Espressotoria label.