Viva Móvil
| Company type | Private |
|---|---|
| Industry | Mobile phone retail and services |
| Founded | June 15, 2013 in New York City, United States |
| Founder | Jennifer Lopez |
| Defunct | 2016 |
| Headquarters | New York City , United States |
Area served | United States |
Key people | Jennifer Lopez |
| Products | Mobile phone services, devices, accessories |
Viva Móvil, LLC, marketed as Viva Móvil by Jennifer Lopez, was a U.S.-based retail service enterprise initiated by entertainer Jennifer Lopez.
History
The establishment of Viva Móvil resulted from a collaboration between Jennifer Lopez, Brightstar Corporation, and Moorehead Communications. On May 22, 2013, the company revealed its alliance with Verizon Wireless during the CTIA conference. Lopez expressed that the venture sought to transform the mobile experience specifically for Latino consumers by delivering a specialized shopping environment supported by Verizon Wireless.
By the year 2016, the Viva Móvil brand ceased operations and Jennifer Lopez had ended her involvement.
Products and stores
Viva Móvil provided mobile phone services, devices, and accessories through both digital channels such as Facebook and physical retail outlets. The inaugural store launched in New York City on June 15, 2013, with intentions to expand to 15 locations across the country in cities including Los Angeles and Miami. Retail spaces were designed to offer a wide variety of devices for customers to test and featured dedicated play zones for children.
The Brooklyn location was distinguished by its lively interior design, bilingual employees, and entertainment features showcasing Lopez's music videos, setting it apart from standard Verizon stores.
Industry experts recognized Viva Móvil’s emphasis on "social commerce," representing a shift where buyers explore and acquire wireless products outside conventional retail environments. This strategy aimed to improve customer interaction during what is often a substantial financial purchase.