Vivid Entertainment

Vivid Entertainment Group

Company type	Private
Industry	Pornographic film production, digital media distribution
Founded	1984
Headquarters	Los Angeles , United States
Area served	United States
Key people	Steven Hirsch (co-chairman), Bill Asher (co-chairman), David James (partner)
Products	Pornographic films, digital adult content
Owner	Steven Hirsch, Bill Asher, David James

Vivid Entertainment Group is a U.S.-based independent producer of pornographic film content, with a focus on digital media distribution.

Overview

Owned privately by Americans Steven Hirsch and Bill Asher, along with Welsh partner David James, Vivid Entertainment has been recognized as a dominant force in the American adult film sector. In 2006, Reuters identified the company as one of the top studios leading the U.S. pornography market. Headquartered in Los Angeles, California, the organization is led by co-chairmen Steven Hirsch and Bill Asher.

In 2006, Vivid transitioned from enforcing a strict condom-only policy to adopting a condom-optional stance, giving performers the choice regarding protective measures. Following an HIV-positive diagnosis within its talent pool, the company temporarily ceased production in October 2010. Two years later, Hirsch openly opposed a Los Angeles County proposal mandating condom use for performers, arguing that such regulations would increase expenses and represent government intrusion into the industry.

Divisions and ventures

• Alt-porn: The company received AVN Awards for Best Music Soundtrack in consecutive years — 2009 for The Bad Luck Betties and 2010 for Live in My Secrets.
• Vivid Radio: Initially offering content through a Sirius XM Radio channel spotlighting its stars, Vivid later shifted this platform exclusively online as of July 17, 2014.

List of Vivid Girls

Prominent actresses under contract with Vivid, often referred to as "Vivid Girls," have played a pivotal role in shaping the company's identity and market presence during its first three decades. The latest contract concluded with Allie Haze in 2012.

Legal controversy

On December 6, 2007, Vivid Entertainment initiated a copyright infringement lawsuit against PornoTube, accusing the website of earning revenue through unauthorized distribution of Vivid’s copyrighted films and failing to meet federal requirements for age verification and record-keeping mandated in the adult entertainment industry. The dispute was ultimately resolved through an out-of-court settlement.