Viximo
| Company type | Private |
|---|---|
| Industry | Software, Virtual currencies |
| Founded | October 2008 |
| Founder | Brian Balfour, Sean Lindsay |
| Fate | Acquired by Pocket Games, Inc. in October 2015 |
| Headquarters | Cambridge, Massachusetts , United States |
Key people | Dale Strang (CEO, 2010), Michael Pope (President, 2012), Shamoon Siddiqui (Interim CTO, 2012) |
| Products | Payment platforms, virtual goods, white-label applications and games |
| Parent | Pocket Games, Inc. (from October 2015) |
Viximo, headquartered in Cambridge, Massachusetts, specializes in developing software tailored for virtual currencies utilized across social networking sites, online dating services, and casual gaming environments. Its product suite comprises payment platforms, virtual goods, as well as white-label applications and games.
History
Established in October 2008 by Brian Balfour and Sean Lindsay, Viximo raised $5 million in financing from North Bridge Venture Partners and Sigma Partners by April 2009. Dale Strang assumed the role of CEO in January 2010. By July 2012, Michael Pope had invested in the company and took on the position of President, while Shamoon Siddiqui served as interim CTO.
In October 2015, Pocket Games, Inc. (OTC PINK: PKGM) acquired Viximo. Prior to this, in 2009, the company formed a partnership with the global social network Zorpia.com, which boasted 16 million users at that time. Additionally, Viximo enabled Lady Gaga's Facebook Gift Shop through a collaboration with Interscope Geffen A&M, a division of Universal Music Group, during the same year.
Viximo earned recognition as one of Boston’s leading private startups in 2010 and was later acquired by Social Technology Holdings, Inc. in July 2012.
Business model
Operating primarily through revenue-sharing partnerships with social networks, dating platforms, and casual gaming sites, Viximo delivers technology solutions that facilitate virtual goods economies to capitalize on user interactions and boost engagement. Its offerings encompass virtual currency frameworks, payment processing services, user behavior analytics, and white-label applications and games designed for virtual currency expenditure. Furthermore, Viximo collaborates with artists, brands, sports franchises, athletes, and celebrities to distribute and monetize branded content.
The company's publisher network reaches an audience exceeding 60 million users monthly. As of 2010, its client portfolio included: