Voce

Voce

Company type	Private
Industry	Telecommunications
Predecessor	Faith Communications
Founded	2005
Defunct	2008-02-01
Fate	Ceased operations
Successor	AT&T (wireless service), Red Butler (concierge support)
Area served	Arizona, California, Florida, Nevada, New Jersey, New York
Products	Mobile virtual network operator services with concierge amenities

Voce (meaning voice in Italian) was a high-end Mobile Virtual Network Operator (MVNO) that utilized the AT&T GSM network. It was marketed through Neiman-Marcus and initially developed by the Japanese firm Faith Communications. Ownership shifted to SunCal Midwest in January 2008. The service began in November 2005 but ceased operations unexpectedly on February 1, 2008, without any formal announcement, catching both clients and some company leaders off guard.

The brand catered to clients desiring unlimited calling paired with concierge amenities. Customers paid a $500 activation fee alongside a $200 monthly rate (taxes excluded). This offering included a personalized Voce phone protected by damage insurance, complimentary handset replacements every year, free accessories, unlimited domestic calls and roaming, unrestricted directory assistance, SMS, and WAP. Additional benefits comprised tailored setup and training sessions plus unlimited access to concierge services for travel and technical support. Originally, the plan involved a $1500 enrollment fee and a $500 monthly cost with handset upgrades available every four months. The device lineup featured models such as the Motorola KRZR, Nokia E61i, Nokia N95, LG Prada, Nokia 8600 Luna, and Sony Ericsson W880i.

Voce’s coverage extended across Arizona, California, Florida, Nevada, New Jersey, and New York.

In January 2008, customers experienced duplicate charges on their final bills. Service was terminated on February 1, 2008; however, Voce did not provide any official notification, simultaneously disconnecting all corporate phone lines and taking down its website. Consumers seeking reimbursements or store credits from Neiman Marcus were redirected to preferred providers—commonly AT&T for wireless service and Red Butler for concierge support.

Executives of the company recounted sudden dismissals through text messages or abrupt loss of phone connectivity. Former COO Roy Kosuge discovered his termination only after his phone line was severed, highlighting the rapid and unexpected downfall of the enterprise.