Volvic (mineral water)
| Company type | Brand |
|---|---|
| Industry | Bottled water |
| Founded | 1938 |
| Headquarters | Volvic , France |
Area served | Worldwide (over 60 countries) |
| Products | Mineral water, fruit-infused water, carbonated water |
| Owner | Groupe Danone |
| Parent | Groupe Danone |
Volvic () represents a French mineral water label sourced from the Chaîne des Puys-Limagne Fault, located within the Auvergne Volcanoes Regional Natural Park near Puy de Dôme in central France.
More than half of Volvic's output is distributed internationally, reaching upwards of sixty countries. The brand operates two bottling facilities that manufacture over one billion bottles annually, playing a significant role as employers within the local community of Volvic.
History
The region's initial spring was exploited in 1922, with bottled Volvic water entering the market in 1938. Groupe Danone took ownership of the company in October 1993. Since 1997, the brand has utilized recyclable PETE plastics for its bottle production.
In 2020, Volvic attained carbon neutrality. That same year, it formed a partnership with the esports team Berlin International Gaming to broaden its consumer base.
Varieties
Volvic provides a selection of naturally sourced waters drawn from Clairvic Spring in Auvergne Regional Park, characterized by a neutral pH level of 7 and a well-balanced mineral composition including calcium, chloride, magnesium, potassium, and sodium.
Its product range features Volvic Touch of Fruit, offering naturally fruit-infused waters without added sugars in flavors such as strawberry, summer fruits, orange & peach, cherry, and lemon & lime. Additionally, the lineup includes Volvic Juiced, which blends water with fruit juice concentrate, and Volvic Sparkling, a carbonated flavored water similar to Touch of Fruit.
Alzheimer's study
Research conducted in 2006 suggested that drinking Volvic water might lower aluminium concentrations in patients with Alzheimer's disease, pointing to possible health advantages related to decreased aluminium intake.
Sources
- Bottled Water - The Definitive Bottled Water Site
- Advertisement - Danone Water - "New Life"
- Danone Water - "New Life", FoodBev.com