WE Communications
| Company type | Private |
|---|---|
| Industry | Communications, Public relations |
| Founded | 1983 |
| Founder | Melissa Waggener Zorkin |
| Headquarters | Seattle , United States |
Area served | International |
Key people | Melissa Waggener Zorkin (Founder) |
| Products | Media relations, corporate and executive communications, digital marketing, creative solutions, social media and content planning, crisis management, insights and analytics, corporate social responsibility programs, brand purpose development, reputation oversight |
| Website | we-worldwide |
We. Communications operates as an international communications and public relations agency, maintaining a significant relationship with its principal client, Microsoft. Established in 1983 by Melissa Waggener Zorkin, the company initially bore the name Waggener Edstrom before transitioning to WE Communications and eventually adopting the current name, We. Communications.
History
The agency was founded in 1983 by Melissa Waggener Zorkin and took on the name Waggener Edstrom in 1984 when Pam Edstrom joined the leadership team; she had prior experience working at Microsoft, which was among the agency’s inaugural clients. The firm grew through strategic acquisitions, including the integration of Indian consultancy Avian Media in 2018, followed by Codeword in 2019, and later the social impact firm Hopscotch Consulting in 2022.
In March 2025, the organization updated its brand identity from WE Communications to We. Communications.
Services
We. Communications delivers specialized communications services tailored to sectors such as health, consumer goods, foundations/non-profits, and technology. Its portfolio encompasses media relations, corporate and executive communications, digital marketing initiatives, creative solutions, social media and content planning, crisis management, insights and analytics, corporate social responsibility programs, brand purpose development, and reputation oversight.
Notable clients and campaigns
Among its prominent clientele are Microsoft, Volvo, Boehringer Ingelheim, VSP, Honeywell, Tencent, Cisco, McDonald's, Tabula Rasa, Brother, Amgen, Gilead, iRobot, RSA, Lenovo, the Bill & Melinda Gates Foundation, and AT&T. The agency’s longstanding association with Microsoft—one of its earliest customers—initially anchored its presence within the technology domain before broadening into healthcare and consumer sectors.
For more than ten years, We. Communications has offered pro bono assistance to Mercy Corps following CEO Melissa Waggener Zorkin’s involvement after a visit to an orphanage in Ghana.
In 2018, the firm handled public relations for McDelivery Day 2.0 and earned a nomination for a PRWeek Global Award.
External links
- We. Communications Official site