WHFM
| Company type | Radio station |
|---|---|
| Industry | Broadcasting |
| Founded | 1971-10-28 |
| Headquarters | Southampton, New York , United States |
Area served | Eastern Long Island, New York |
| Products | Classic rock radio broadcasting |
| Owner | Cox Media Group |
WHFM (95.3 FM) is a classic rock broadcaster licensed to Southampton, New York, catering to the eastern Long Island area. It is under the ownership of Cox Media Group and operates as a simulcast of 102.3 WBAB.
History
The station began operations as WWRJ on October 28, 1971, initially featuring a beautiful music format. In 1979, Beach Broadcasting acquired the station for $700,000; the call letters were updated to WSBH, and the programming transitioned to adult contemporary. A Faircom Inc. subsidiary purchased the station in 1985 for $2.15 million, and in 1987, the call sign was changed to WHFM.
By June 1992, WHFM switched to a rock format by simulcasting WBAB. Liberty Broadcasting bought the station in 1994 for $1.85 million, before Cox Radio took ownership in 1998.