WPUP
| Company type | Radio station |
|---|---|
| Industry | Broadcasting |
| Founded | 1970 |
| Headquarters | Bogart , United States |
Area served | Athens metro area |
| Products | Radio broadcasting (Top 40 (CHR) format) |
| Owner | Cox Media Group |
WPUP (100.1 FM, branded as "Power 100.1") operates with a Top 40 (CHR) format and holds a license for Watkinsville, Georgia, targeting the Athens metro area. The station commenced operations in 1970 and is presently under the ownership of Cox Media Group. Its production facilities are located in Bogart, while its transmission equipment is situated in Royston.
History
The station initially launched on June 1, 1970, under the call sign WLOV-FM in Washington, Georgia, sharing ownership with WLOV (1550 AM). Aside from a brief period between 1984 and 1986, it maintained the WLOV-FM designation. On August 14, 1998, Cumulus Media purchased WLOV-AM-FM from P&T Broadcasting for $533,000. A decade later, in August 2008, WPUP along with sister stations WGMG, WNGC, WRFC, and WGAU were acquired by Cox Radio based in Atlanta. Cox then exchanged call letters by transferring WXKT to 103.7 FM and assigning the 100.1 FM frequency the current WPUP identifier. Both frequencies broadcasted the "Bulldog" classic rock format simultaneously; prior to this change, WXKT at 100.1 FM featured a "Real Country" format.
On September 30, 2009, WPUP discontinued the "Bulldog" programming and began a stunt format called "Obama Government Controlled Radio at 100.1 FM," which included occasional simulcasts of Hawaiian music from KCCN-FM Honolulu and excerpts from speeches by President Obama.
The WXKT call sign continues to be used on 103.7 FM, which altered its city of license from Royston to Maysville and currently airs a variety adult hits format serving the Gainesville-Athens region.