WXKT
| Company type | Radio station |
|---|---|
| Industry | Broadcasting |
| Founded | 1989 |
| Headquarters | Bogart, Georgia , United States |
Area served | Gainesville, Georgia area |
| Owner | Cox Radio |
WXKT (103.7 FM) operates with an adult hits format under the brand "103.7 Chuck FM". The station holds a license in Maysville, Georgia and primarily targets the Gainesville area, with its signal extending westward to Doraville and southward toward Athens. Originally launched in 1989 as WBIC, it is presently owned by Cox Radio. Its broadcasting facilities are located in Bogart, while its transmitter is situated in Lula, Georgia.
History
The 103.7 FM frequency was initially designated with the call letters WBIC on January 4, 1989, which were later changed to WPUP on March 2, 1990. For an extended period, the station was recognized as "Rock 103.7" and subsequently revived the "Bulldog" branding that had been popular during the mid-1990s. Due to its transmitter being positioned in Royston, the signal coverage was limited south of Athens.
In August 2008, ownership transferred to Cox Radio, which relocated WPUP to 100.1 FM and rebranded 103.7 as WXKT. Both stations briefly simulcasted the "Bulldog" format; however, WPUP continues as a top-40 station named "Power 100.1," licensed to Watkinsville.
On August 1, 2009, WXKT adopted a news/talk programming format. Following the launch of an FM simulcast by Atlanta-based WSB AM 750 (WSBB-FM 95.5) in August 2010—which offered superior coverage in Gainesville—Cox considered WXKT’s news/talk content redundant. Consequently, on December 5, 2011, WXKT began stunting with Tone-Loc's "Wild Thing" alongside University of Georgia football audio clips while directing its audience to WSB/WSBB.
At 6 AM the following day, WXKT introduced a mixed format: mornings featured North Georgia's Morning News hosted by Tim Bryant and Martha Zoller; midday slots carried Jim Rome’s sports program; afternoons were dedicated to America's Radio News; and overnight hours were supplied by Yahoo! Sports Radio.
On May 25, 2012, WXKT shifted from its news/talk/sports lineup to an adult hits format branded as "103.7 Chuck FM".