Wei Brian
Wei Brian | |
|---|---|
| Born | 1963 Wuhan, Hubei Province, China |
| Occupation(s) | Entrepreneur, CEO |
| Years active | 2002–present |
| Known for | CEO of Wei East and Wei Beauty Brands |
Wei Brian is an entrepreneur specializing in skincare and serves as the CEO of the Wei East and Wei Beauty Brands.
Early life
Born in 1963 in Wuhan, Hubei Province, China, Brian completed a Bachelor of Science degree at Wuhan University. She relocated to the United States in 1985 to pursue a master's degree in Computer Science at Drexel University.
Career
Brian introduced her Wei East collection on the HSN in 2002. Although initially met with doubt from HSN leadership, her genuine delivery—despite a noticeable accent and limited experience in media—enhanced trust and drove sales growth. Authors Savio S. Chan and Michael Zakkour highlighted her enthusiasm and sincerity as crucial elements behind her achievements.
In 2010, Brian collaborated with Space NK outlets across the United Kingdom and United States to launch WEI Beauty, a luxury treatment line featuring 12 products. She earned the Asian Women in Business Entrepreneurial Leadership Award in 2009 and established We Help, a charitable organization aimed at assisting families impacted by autism through contributions to Autism Speaks and the Autism Treatment Center of America.
Brian has appeared in major media such as Oprah's "O" Magazine (March 2008) and was listed among Forbes Asia's "China Fashion & Design 30" (December 2015), acknowledging her influence within the fashion, beauty, and design sectors.
References
(December 2015). China Fashion & Design 30. Forbes Asia. p. 84.