Wendy Kaufman

Wendy Kaufman
Born	North Woodmere, New York, U.S.
Occupation(s)	TV personality, spokesperson
Years active	1980s–2008 (Snapple spokesperson), 2005 (Celebrity Fit Club)
Known for	Spokesperson for Snapple, Celebrity Fit Club participant

Wendy Kaufman is a prominent American TV figure, widely recognized for her role as the spokesperson for Snapple and her participation in the reality series Celebrity Fit Club.

Early life and education

Kaufman was raised in North Woodmere, New York, the daughter of a mother who managed the household and a father who operated a steel manufacturing business. She earned dual degrees in film and sociology from Syracuse University, graduating in 1980.

Snapple

During her tenure at Snapple's headquarters on Long Island, Kaufman took on the task of answering customer correspondence. The advertising agency Kirshenbaum and Bond chose her to become "Wendy, the Snapple Lady," positioning her as an accessible and personable spokesperson akin to well-known figures such as Oprah and Roseanne Barr. Commercials showcased Kaufman responding directly to consumer letters, which played a key role in driving up Snapple’s sales. She also represented the brand at various commercials, public events, television appearances, and charitable functions.

Following Snapple’s acquisition by Quaker Oats Company in 1994, Kaufman was removed from the advertising campaigns, which coincided with a notable drop in sales. When Triarc Companies later acquired Snapple during a fire sale, they brought Kaufman back as the brand’s representative. She continued in this capacity until 2008.

Kaufman appeared on the first two seasons of Celebrity Fit Club in 2005. Additionally, she was featured in a 2016 episode of Oprah: Where Are They Now?.