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WesTrac

From Alfawiki
WesTrac
Company typeSubsidiary
IndustryHeavy equipment, mining equipment, power generation
PredecessorWigmores (original Western Australia branch), Morgans (1989)
Founded1925 (Caterpillar activities in Western Australia), dealership established by 1950
Headquarters
South Guildford, Western Australia
,
Australia
Area served
Western Australia, New South Wales, Australian Capital Territory, China
Key people
Kerry Stokes (majority stakeholder post-2010)
ProductsCaterpillar mining trucks, Caterpillar engines for power generation and marine transportation
Number of employees
Over 3,000 (as of 2009)
ParentSeven Group Holdings (since 2010)

WesTrac operates as a dealer for Caterpillar, previously owned by Australian Capital Equity under the leadership of Kerry Stokes. In 2010, WesTrac combined with Seven Network Limited, resulting in the creation of Seven Group Holdings.

Headquarters

Located in South Guildford, Western Australia, WesTrac functions as the authorized Caterpillar dealer for regions including Western Australia, New South Wales, and the Australian Capital Territory. The Western Australian branch was originally known as Wigmores before its acquisition and subsequent rebranding by Australian Capital Equity in 1988. In 2012, WesTrac established an operational headquarters in Tomago, New South Wales.

Business

WesTrac provides Caterpillar mining trucks to prominent companies such as BHP and Rio Tinto. Additionally, it supplies Caterpillar engines utilized in power generation and marine transportation sectors.

History

Caterpillar commenced its activities in Western Australia in 1925 and inaugurated a dealership in South Guildford by 1950. The dealership initially operated under the name Wigmores, was renamed Morgans in 1989, and adopted the WesTrac name in 1990.

By 2009, WesTrac had grown to employ over 3,000 individuals, becoming the largest employer of apprentices outside government institutions. From 2000 onwards, the company expanded its presence into China, becoming one of the leading global suppliers of Caterpillar products.

In 2006, WesTrac withdrew from the Australian agricultural machinery market after Caterpillar decided to discontinue production in this segment, which caused concerns among customers regarding warranty coverage.

On 22 February 2010, WesTrac merged with Seven West Media, forming Seven Network Limited, with Kerry Stokes holding a majority stake of 70%.

On 30 August 2012, WesTrac launched a $170 million flagship facility in Tomago, New South Wales, which serves as its headquarters for that state. Midway through 2018, a new 24,000 square meter site was opened at Casula's Crossroads Logistics Centre in Sydney, replacing the former Holroyd location. This Casula facility includes a 1,500 square meter warehouse equipped with an advanced automated inventory system and a drive-through parts collection service designed to improve customer experience.