What Would Bluey's Mum Do?

Bluey

Industry	Entertainment, Publishing
Founded	October 1, 2018 (2018-10-01)
Headquarters	Australia
Area served	Australia, United States, United Kingdom, Global (books)
Products	Animated television program, children's books

Bluey is an Australian animated program designed for preschool audiences, which first aired on ABC Kids on 1 October 2018. In April 2019, BBC Studios collaborated with Penguin Random House Australia to release three Bluey books before the end of that year. The titles "The Beach," "Fruit Bat," and the sticker activity book "Time to Play" were launched on 5 November 2019. Each of these ranked at the top of the Australian book charts in November 2019, collectively selling 350,000 copies by January 2020. Notably, "The Beach" became the best-selling book of 2019, moving 129,516 copies within just two months.

Subsequent releases included "Bob Bilby" and "Easter Fun!" on 3 March 2020, followed by the colouring book "Big Backyard" on 31 March and "The Creek" on 28 April. By June 2020, sales of the initial nine books had reached one million copies; by October 2022, sales across 44 titles had climbed to five million. In September 2020, Penguin Random House extended its agreement with BBC Studios to cover global distribution rights, allowing the books to be published in markets such as the US and UK. As of March 2024, there are 76 titles either published or planned for release in Australia.

Episodic board books

#	Title	Theme	Special features	Publication date	Pages	ISBN	Sales	Awards
1	Fruit Bat		Glow-in-the-dark	5 November 2019	24	978-1-760-89404-7
2	The Beach		Lift-the-flap	5 November 2019	24	978-1-760-89405-4	200,000	Awarded 2020 ABIA Book of the Year Awarded 2020 ABIA Children's Picture Book of the Year (Ages 0–6)
3	Bob Bilby			3 March 2020	24	978-1-760-89663-8
4	The Creek			28 April 2020	24	978-1-760-89661-4		Shortlisted for the 2021 ABIA Children's Picture Book of the Year (Ages 0–6)
5	Grannies		Lenticular printed images	1 September 2020	24	978-1-760-89936-3
6	The Pool			5 January 2021	24	978-1-761-04084-9
7	Bingo		Includes jigsaw puzzle	30 March 2021	24	978-1-761-04114-3
8	Charades		Lift-the-flap features	14 September 2021	24	978-1-761-04116-7
9	Hammerbarn			18 January 2022	24	978-1-761-04494-6
10	Typewriter			17 May 2022	24	978-1-761-04607-0
11	Swim School			10 January 2023	24	978-1-761-04793-0
12	Shadowlands			4 April 2023	24	978-1-761-04935-4
13	Mini Bluey			9 May 2023	24	978-1-761-04936-1
14	Daddy Robot	Father's Day themed		11 July 2023	24	978-1-761-04939-2
15	Hooray, It's Easter!	Easter themed	Lift-the-flap	6 February 2024	12	978-1-761-34469-5
16	BBQ		6 February 2024	24	978-1-761-34466-4
17	The Decider		14 May 2024	24	978-1-761-34476-3
18	The Doctor		11 June 2024	24	978-1-761-34473-2
19	Road Trip		6 August 2024	24	978-1-761-34617-0

Episodic Hardback Editions

#	Title	Theme	Unique Features	Release Date	Number of Pages	ISBN	Sales Figures
1	Verandah Santa	Christmas-themed		3 November 2020	32	978-1-761-04061-0
2	Mum School	Mother's Day-themed		2 March 2021	32	978-1-761-04113-6
3	Daddy Putdown	Father's Day-themed		3 August 2021	32	978-1-761-04117-4
4	Sleepytime		Includes fold-out pages	26 October 2021	32	978-1-761-04119-8
5	Christmas Swim	Christmas-themed		2 November 2021	32	978-1-761-04120-4
6	Camping			14 December 2021	32	978-1-761-04556-1
7	Easter	Easter-themed		15 February 2022	32	978-1-761-04492-2
8	Baby Race			16 March 2022	32	978-1-761-04490-8
9	Perfect	Father's Day-themed	Wipe-clean card for drawing activities	19 July 2022	32	978-1-761-04629-2
10	Barky Boats			2 August 2022	32	978-0-143-77789-2
11	Queens	Mother's Day-themed		28 March 2023	32	978-1-761-04934-7
12	Unicorse		6 June 2023	32	978-1-761-04795-4
13	Cricket		5 December 2023	32	978-1-761-04941-5
14	Bedroom		27 February 2024	32	978-1-761-34390-2
15	Fairytale		2 July 2024	32	978-1-761-34478-7

Episodic Paperback Series (Chapter Books)

#	Title	Release Date	Page Count	ISBN
1	Trains	5 March 2024	80	978-1-761-04110-5
2	Bus	16 April 2024	80	978-1-761-34507-4
3	Taxi	28 May 2024	80	978-1-761-34506-7

Additional Board Books

#	Title	Theme	Distinctive Features	Release Date	Pages	ISBN	Sales Data
1	All About Bluey		Shaped board book	2 June 2020	12	978-1-760-89830-4
2	All About Bingo		Shaped board book	2 June 2020	12	978-1-760-89829-8
3	At Home with the Heelers		Shaped board book	1 June 2021	10	978-1-761-04141-9
4	Bluey: Little Library		Collection of four board books (Bluey, Bingo, Chilli, Bandit)	2 August 2022	48	978-0-143-77891-2
5	12 Days of Christmas	Christmas-themed	Tabbed board book	1 November 2022	24	978-1-761-04791-6
6	Bluey and Friends: Little Library		Set of four board books (Snickers and Coco, Honey and Chloe, Lucky and Mackenzie, Indy and Rusty)	1 August 2023	48	978-1-761-04938-5

Additional Hardback Titles

#	Title	Theme	Notable Features	Release Date	Page Total	ISBN	Sales Information
1	My Dad is Awesome	Father's Day-themed	"Authored by Bluey and Bingo"	4 August 2020	48	978-1-760-89940-0
2	Let's Play Outside!		Magnet book format	29 September 2020	10	978-1-760-89992-9
3	My Mum is the Best	Mother's Day-themed	"Authored by Bluey and Bingo"	2 March 2021	48	978-1-761-04112-9
4	A Jigsaw Puzzle Book		Includes four double-sided jigsaw puzzles	15 June 2022	8	978-0-143-77787–8
5	Bluey and Bingo's Fancy Restaurant Cookbook		Cookbook edition	15 June 2022	32	978–1–761–04576–9
6	Let's Get Spooky!	Halloween-themed	Magnet book format	20 September 2022	10	978–1–761–04628–5
7	Magic Xylophone		Sound book with xylophone buttons	29 November 2022	24	978–0–143–77791–5
8	I Love My Family	Valentine's Day-themed	"Authored by Bluey and Bingo"	17 January 2023	48	978–1–761–04794–7
9	The Big Blue Guy's Book of Dad Goals	Father's Day-themed	|11 July 2023	32	978–1–761–34222–6
10	Where's Bluey? At Christmas	Search-and-find book, Christmas-themed	26 September 2023	32	978–1–761–04627–8
11	Treasury	Contains six stories: Fruit Bat, The Creek, Bob Bilby, The Pool, Charades, Hammerbarn	31 October 2023	160	978–1–761–34223–3
12	What Would Bluey's Mum Do?	Mother's Day-themed	19 March 2024	32	978–1–761–34472–5
13	Pull My Finger and Other Dad Jokes	Father's Day-themed	9 July 2024	32	978–1–761–34702–3

Additional Paperbacks

#	Title	Subcategory	Theme	Release Date	Page Count	ISBN	Reference	Sales
1	Time to Play!	Sticker activity book		5 November 2019	16	978-1-760-89403-0
2	Easter Fun!	Craft book	Easter theme	3 March 2020	24	978-1-760-89689-8
3	Big Backyard	Colouring book		31 March 2020	64	978-1-760-89662-1
4	Fun and Games	Colouring book		4 August 2020	64	978-1-761-04019-1
5	Hooray, It's Christmas!	Sticker activity book	Christmas theme	3 November 2020	32	978-1-761-04000-9
6	Bluey and Friends	Sticker activity book		5 January 2021	16	978-1-761-04086-3
7	Where's Bluey?	Search-and-find book		30 March 2021	32	978-1-761-04111-2
8	Giant Activity Pad	Sticker and activity pad		16 June 2021	48	978-1-761-04115-0
9	More Easter Fun!	Craft book	Easter theme	15 February 2022	24	978-1-761-04626-1
10	Big Book of Games	Activity book		12 April 2022	80	978-1-761-04121-1
11	Father's Day Fun!	Craft book	Father's Day theme	19 July 2022	24	978-0-143-77786-1
12	Merry Christmas	Colouring book	Christmas theme	18 October 2022	64	978-0-143-77792-2
13	Happy Easter!	Puffy sticker colouring book	Easter theme	31 January 2023	32	978-1-761-04933-0
14	How to Draw	Drawing instruction book		12 April 2023	48	978-1-761-34098-7
15	Super Stickers	Activity book		27 June 2023	64	978-1-761-04937-8
16	Awesome Advent Book Bundle	Advent calendar compilation of 24 story and activity books	Christmas theme	12 September 2023	576	978-1-761-34224-0
17	Christmas Craft	Craft book	Christmas theme	24 October 2023	24	978-1-761-04945-3
18	At the Beach	Colouring book		28 November 2023	32	978-1-761-34310-0
19	Let's Stick!	Sticker book		3 January 2024	24	978-1-761-34543-2
20	Hooray, Magic!	Puffy sticker colouring book		18 June 2024	32	978-1-761-34479-4

Accolades and Recognitions

Year	Award Title	Category	Nominee / Awardee	Outcome
2020	Australian Book Industry Awards	Children's Picture Book of the Year (Ages 0–6)	Bluey, "The Beach" (Penguin)	Won
		Book of the Year	Bluey, "The Beach" (Penguin)	Won
2021		Children's Picture Book of the Year (Ages 0–6)	Bluey, "The Creek" (Penguin)	Nominated