Whole Living
| Company type | Magazine |
|---|---|
| Industry | Publishing |
| Predecessor | Body+Soul, New Age Journal |
| Founded | 1974 |
| Founder | Peggy Taylor |
| Defunct | 2013 |
| Fate | Ceased publication; content merged into Martha Stewart Living |
| Successor | Martha Stewart Living (content merged) |
| Headquarters | New York City , United States |
Area served | United States |
| Owner | Martha Stewart Living Omnimedia (from 2004) |
| Website | www |
Whole Living was a magazine centered on health and lifestyle, emphasizing "natural health, personal development, and well-being," encapsulated by the term "whole living." It became part of Martha Stewart Living Omnimedia in August 2004.
The publication originally debuted as the New Age Journal in 1974 before rebranding to Body+Soul in early 2002. In 2004, Martha Stewart Living Omnimedia purchased the magazine along with related publishing rights from Thorne Communications. The title was updated to Whole Living in May 2010.
Martha Stewart Living Omnimedia announced the magazine would cease publication, with its last issue released in January/February 2013. A proposed $2.5 million acquisition by private equity firm OpenGate Capital did not materialize, and no alternative buyers were found. Following this, Whole Living content was merged into Martha Stewart Living.
New Age Journal
Known also as New Age: The Journal for Holistic Living, New Age Journal was a prominent American magazine during the late 20th century that focused on the New Age movement. By the late 1990s, its editorial direction highlighted themes such as "achievement, commitment, health, creative living, and holistic nutrition."
Established in 1974 by Peggy Taylor alongside editors from East/West Journal, the magazine operated out of the Boston metropolitan area.
Makeovers
In 2002, under new management, it was relaunched as the bi-monthly Body and Soul (also styled as Body & Soul). Martha Stewart's Omnimedia acquired the publication in 2004 and, by 2009, issued Body+Soul eight times per year. The magazine underwent another rebranding in 2010 to become Whole Living.
Separately, in 2000, Robert Scheer created an unrelated website titled New Age Journal, which has no connection to any print editions.
Personnel
- From 1983 until 2004, ownership was led by David Thorne.
Key editorial figures included:
Indexing information
- Between 1983 and 1998, New Age Journal held and , originally published by Rising Star Associates based in Brighton, MA.
- From 1998 through 2002, it maintained and , published by New Age Pub. located in Watertown, MA.