Wildfang
| Company type | Private |
|---|---|
| Industry | Apparel, Fashion |
| Founded | 2012 |
| Founder | Emma Mcilroy, Taralyn Thuot, Julia Parsley |
| Headquarters | Portland , United States |
Area served | United States |
| Products | Gender-neutral clothing |
Wildfang is an apparel brand located in Portland, Oregon that is known for its inclusive stance toward the queer community and its challenge to traditional gender conventions. Established in 2012 by Emma Mcilroy, Taralyn Thuot, and Julia Parsley—who previously worked at Nike, Inc.—the company focuses on offering gender-neutral clothing options aimed at a broad, diverse audience. Wildfang maintains a retail store in Portland’s downtown area and prioritizes promoting empowerment and diversity within the fashion sector.
History
In 2018, Wildfang introduced a line of t-shirts and a bomber jacket emblazoned with the phrase "I Really Care, Don't U?" This was created as a response to Melania Trump’s jacket bearing the message "I Really Don't Care, Do U?" The sales from this collection benefited the Refugee and Immigrant Center for Education and Legal Services.
Wildfang initiated legal action against Target Corporation in February 2020, accusing the retailer of trademark infringement related to its Wild Fable clothing line. The lawsuit aimed to stop the distribution of Wild Fable products and recover profits generated from the allegedly infringing items.
In July 2023, Wildfang organized Drag-a-thon, an event that set a Guinness World Record for the longest continuous drag performance while raising more than $290,000 to support The Trevor Project.
Reception
In Willamette Week’s 2025 Best of Portland readers' poll, Wildfang achieved second place in the Best Clothing Boutique category.