Wood Wood
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2002 |
| Founder | Karl-Oskar Olsen, Brian SS Jensen |
| Headquarters | Copenhagen , Denmark |
Area served | Denmark, Germany, United Kingdom |
Key people | Karl-Oskar Olsen, Brian SS Jensen |
| Products | Fashion and lifestyle apparel |
| Website | www |
Wood Wood is a modern fashion and lifestyle label established in 2002, headquartered in Copenhagen, Denmark. The company runs retail outlets in Berlin, London, Aarhus, and Copenhagen, complemented by an e-commerce site. Co-founders Karl-Oskar Olsen and Brian SS Jensen currently steer the brand.
Drawing inspiration from 1990s graffiti and street culture, Wood Wood merges luxury fashion, athletic wear, and streetwear with elements of urban art, music, and culture. A notable moment for the brand was when a yellow Wood Wood T-shirt appeared in the music video for Sigrid's "Strangers," significantly enhancing its global recognition. Characterized as Contemporary Streetwear, the brand consistently incorporates strong sportswear influences. What began as a modest T-shirt store has grown into an established fashion house showcasing collections in Florence and London.
Based in Nørrebro, Copenhagen, Wood Wood has partnered with more than 50 international brands such as Nike, Asics, Barbour, Eastpak, Lego, and Adidas. Additionally, it collaborates with specialized brands and creatives including Peter Sutherland, Elmgreen & Dragset, So-Me, and FUZI UVTPK. In November 2022, the brand launched a limited edition of the Artek Stool 60.
Wood Wood entered the UK market in 2019 by inaugurating a store in Soho, London. Presently, it manages four stores within Denmark and two locations in Berlin.
The architectural firm Spacon&X has been responsible for designing multiple Wood Wood retail spaces, including stores in Berlin (2020), Soho London (2020), Copenhagen Airport (2018), as well as exhibition booths and display installations during 2017–2018. In 2022, Studio Gestalt created the ARTEFACT pop-up shop for the Roskilde Festival.