Ybry
| Company type | Privately held company |
|---|---|
| Industry | Perfume, fashion, cosmetics |
| Founded | 1925 |
| Founder | Simon Jaroslawski |
| Headquarters | Amsterdam , Netherlands |
Area served | International |
Key people | Amanda Witteman (spokesmodel) |
| Products | Perfumes, haute couture, ready-to-wear, handbags, cosmetics |
Ybry is a prestigious French perfume and fashion brand established in 1925 by Simon Jaroslawski. Initially located at 6 rue Ybry, Neuilly (Seine), the label experienced a revival in 2005, securing international trademark rights and protecting its original bottle designs. Amanda Witteman acts as the brand’s official spokesmodel.
History
Simon Jaroslawski, a distinguished perfumer, was a trailblazer in creating abstract geometric bottle designs that appealed to the liberated young women of his time. Ybry also maintained a presence in New York City. The fragrances were promoted as "the most costly worldwide." Nevertheless, the Great Depression dealt a heavy blow to France’s luxury sector, and exorbitant production expenses resulted in Jaroslawski declaring personal bankruptcy in 1932. Despite this, the brand continued operations in the United States until the 1940s.
Collaboration with Lalique and Baccarat
Jaroslawski partnered with Baccarat for crafting bottle designs and enlisted Lalique to produce Art Nouveau glass medallions. Baccarat was responsible for manufacturing Ybry’s distinctive flattened square bottles using colored crystal, incorporating white crystal beneath layers of colored crystal to achieve a radiant opacity. Each hue corresponded to a particular fragrance and gemstone, including shades like red, jet black, green tones, orange to butterscotch, and purple to lavender. The bottles were topped with enameled and gilded metal caps set at an angle over stoppers, complemented by atomizers made from chrome or gilt brass. Labels were embossed with gold foil on colored bottles and silver foil on black ones. This patented design originates from 1925.
Bottle heights varied from 7 7/8 inches for full-sized versions down to sample sizes measuring 1 3/8 inches. Presentation cases were fashioned from premium leather or suede, often matched with silk tassels in coordinating colors, designed to house multiple bottles and atomizers, reflecting Ybry’s commitment to luxurious packaging aligned with its upscale market positioning.
Vintage Ybry Perfume Collection
- 1925 Mon Ame
- 1925 Femmes de Paris
- 1927 Desir du Coeur
- 1927 Devinez
- 1928 Les Bourgeons
- 1929 Amour Sauvage
- 1929 Les Fleurs d'Ybry
- 1929 Un Soir de Ma Vie
- 1931 Toujours l'Amaint
- 1932 L'Amour Toujours
- 1935 Joie de Vivre
- 1935 Hearts Desire
- 1939 Odorade
- 1939 Old Fashion Garden
- 1940 French Bouquet
- 1940 Eau de Cologne
- 1940 French Cologne
- 1940 Naturelle
- 1940 Honeysuckle
- 1940 Wild Daphne
- 1942 Palo Alto
- 1944 The Buds
- Infusion de Fleurs
- Mon desir
The Relaunch
The fragrances Amour Sauvage, Femme de Paris, Desire du Cœur, Mon Ame, Devinez, and Ruban Rose (Pink Ribbon) are now offered in colored crystal bottles featuring engraved and enameled square brass caps. Each scent is identified by a unique bottle color: Amour Sauvage in black, Femme de Paris in emerald green, Desir du Coeur in ruby red, Mon Ame in amethyst, Devinez in coral, and Ruban Rose in pink. The Ruban Rose edition pays tribute to breast cancer survivors and those affected by the disease.
Current Activities
Focusing on luxury goods such as haute couture, ready-to-wear, handbags, perfumery, and cosmetics, YBRY strives to position itself as a prominent label within the fashion industry.
Kapsule: The Lagerfeld Replica
In August 2008, Karl Lagerfeld introduced Kapsule within the high-end fragrance sector. Although Lagerfeld and Luz Herrmann asserted the design was original, the bottle bears a striking resemblance to the well-known Ybry design.