ZendyHealth
| Company type | Private |
|---|---|
| Industry | Healthcare, Online marketplace |
| Founded | 2013 |
| Founder | Vish Banthia, Alexander Antonov |
| Headquarters | Los Angeles , United States |
Area served | United States (notably California and Indianapolis) |
Key people | Vish Banthia (Founder), Alexander Antonov (Co-founder) |
| Products | Online platform for bidding on medical, dental, and cosmetic procedures |
ZendyHealth is a U.S.-based enterprise and online platform that facilitates connections between patients and health care providers. Rather than delivering services directly, it enables users to place bids on medical procedures, subsequently pairing them with suitable providers according to user information.
History
The company was established by surgeon Dr. Vish Banthia, MD, alongside Dr. Alexander Antonov, PhD. In 2013, Dr. Banthia piloted a preliminary version of the bidding system within his own medical practice.
Originally introduced in 2013 under the name “ZendyBeauty” focusing on cosmetic treatments, the company rebranded to ZendyHealth in 2015 to broaden its offerings to include dental and general medical services.
ZendyHealth participated in the 500 Startups accelerator program starting August 2015 and completed it by October of the same year. Additionally, it was accepted into Stanford Health’s StartX as well as the Techstars Healthcare Accelerator in collaboration with Cedars-Sinai.
By September 2015, the platform had enlisted approximately 400 providers throughout the greater Los Angeles area and had amassed over 10,000 customers by October 2015. All healthcare professionals featured on ZendyHealth undergo thorough vetting by the company’s medical team.
Business model
The company functions through a bidding system where patients choose desired procedures, review average market prices, and submit bids indicating their preferred payment amounts. An algorithm then aligns users with providers based on service type and geographical proximity. Often referred to as the “Priceline™ of healthcare,” ZendyHealth’s technology negotiates reduced pricing for medical services in a manner akin to Priceline’s model for travel accommodations.
A Medical Advisory Board rigorously evaluates all providers before approval, mandating criteria such as maintaining an average four-star rating on healthcare review platforms, utilizing FDA-approved materials, and meeting a minimum threshold of performed procedures prior to joining the network. As of September 2015, out of nearly 97,000 healthcare practitioners in California, around 400 were active participants on ZendyHealth’s platform.
In September 2015, ZendyHealth extended its offerings to include dental care within the Indianapolis region. Its extensive provider network continues to hold a significant presence in California.