Zhejiang Television
| Company type | State-owned enterprise |
|---|---|
| Industry | Broadcasting |
| Founded | October 1, 1960 |
| Headquarters | Hangzhou , China |
Area served | Zhejiang Province, China |
| Owner | Zhejiang Radio and Television Group |
| Website | www |
Zhejiang Television (ZJTV, ) operates as a satellite TV channel under the ownership of Zhejiang Radio and Television Group, catering to audiences within Zhejiang Province. Its inaugural broadcast occurred on October 1, 1960.
History
The initial transmission of Zhejiang Television took place on VHF channel 4 starting October 1, 1960, focusing on showcasing local culture, delivering news, and supporting the province’s economic progress. On January 1, 1994, the channel shifted to satellite transmission, thereby broadening its coverage throughout Zhejiang Province.
During the late 1990s, plans were set in motion to adopt digital television technology and improve news production capabilities. By the year 2000, the station debuted the cultural interview series An Exclusive Interview. In 2004, programs such as Entertainment and Wealth and The World of Zhejiang were introduced to align with the channel’s thematic direction.
In 2005, Zhejiang TV restructured its operations by establishing seven dedicated production teams and secured new "6-4+1" radio frequency allocations. Over the following decade, the channel enriched its lineup with popular shows including I Love to Remember the Lyrics, Olympic Dream, Super Boy Action, as well as female-centric dramas like Love Story and Boys and Girls. The year 2008 saw the launch of a music game show spinoff titled The Love to Sing Will Win, alongside broadcasting a significant earthquake relief appeal program.
On August 25, 2008, Zhejiang TV underwent rebranding to become China Blue. In January 2009, it celebrated this milestone with a distinctive anniversary jingle aired during simultaneous SDTV and HDTV broadcasts. Beginning in 2010, new offerings included the music competition Extraordinary, reality series China Dream Show, and news program Gulf of Hangzhou.
Marketing initiatives intensified in 2012 with the adoption of the slogan The Dream Channel and anniversary events themed Let the Dream Fly. That July, Zhejiang TV launched a singing competition modeled after The Voice franchise. Subsequent years introduced a variety of formats such as reality dating shows, family-oriented programs like The First Time in Life, quiz contests, modeling competitions, and the widely popular variety show Running Man.
Robust advertising revenues fueled further expansion featuring outdoor reality series like Twenty-four Hours, sports contests such as The Negotiator, Olympic-themed productions including Champion Fan, and exclusive interviews during the Hangzhou G20 Summit conducted in collaboration with Sun Media Group. Additional seasons of The Voice, culinary reality series Food Delicacies, and music concert broadcasts continued through 2017.
In 2021, the reality show Star Chaser showcased rotating young celebrity hosts exploring scenic destinations across China. Prominent figures involved included brand ambassador Zhu Yilong (L'Oréal Men) and actor Li Yifeng.