Zuffa Boxing
| Company type | Partnership |
|---|---|
| Industry | Professional boxing promotion |
| Founded | 2025 |
| Founder | Dana White, Turki Al-Sheikh |
| Headquarters | Las Vegas, Nevada , United States |
Area served | Worldwide |
Key people | Dana White (CEO UFC), Turki Al-Sheikh (Chairman of the General Entertainment Authority) |
| Products | Boxing events promotion |
| Parent | Partnership between Sela and TKO Group Holdings |
Zuffa Boxing is a professional boxing promotion enterprise created through the collaboration of UFC CEO Dana White and Turki Al-Sheikh, Chairman of the General Entertainment Authority. Headquartered in Las Vegas, Nevada, it functions as a partnership between Sela and TKO Group Holdings.
The company's first event showcased a matchup between Canelo Álvarez and Terence Crawford on September 13, 2025, held at Allegiant Stadium in Paradise, Nevada, with worldwide streaming available via Netflix.
History
After the 2017 Mayweather versus McGregor bout, Dana White revealed intentions to launch a professional boxing promotion under the name "Zuffa Boxing," aiming to implement UFC’s centralized promotional framework within boxing’s traditionally segmented industry. Although progress stalled initially, the initiative was reactivated in June 2025 when TKO Group Holdings officially introduced Zuffa Boxing.
Soon thereafter, TKO assumed the role of principal promoter for the prominent super middleweight contest between Canelo Álvarez and Terence Crawford. This event was organized in partnership with Saudi Arabia’s entertainment firm Sela and supported by Turki Al-Sheikh. This fight represented Zuffa Boxing’s formal entry into the boxing promotion arena.
On September 29, 2025, Zuffa Boxing secured a broadcast agreement with Paramount Skydance to air its events on Paramount+, with certain bouts simultaneously televised on CBS. This strategic media alliance broadened its audience reach significantly.
List of events
| No. | Event | Main fight | Titles contested | Date | Venue | Reference |
|---|---|---|---|---|---|---|
| 1 | Álvarez vs. Crawford: Public Workout | Bek Nurmaganbet vs. Steven Sumpter | Template:NA | September 10, 2025 | Fontainebleau Las Vegas, Winchester, Nevada, U.S. | |
| The Ring Presents: The Underdog | Anthony Olascuaga vs. Juan Carlos Camacho | WBO flyweight championship | September 11, 2025 | Fontainebleau Las Vegas, Winchester, Nevada, U.S. | ||
| Álvarez vs. Crawford: Once In A Lifetime | Canelo Álvarez vs. Terence Crawford | WBA (Super), WBC, IBF, WBO, The Ring and TBRB undisputed super middleweight titles | September 13, 2025 | Allegiant Stadium, Paradise, Nevada, U.S. |