+Beryll
| Company type | Private |
|---|---|
| Industry | Fashion, Accessories |
| Founded | 2006 |
| Founder | Sigmar Berg |
| Headquarters | Los Angeles , United States |
Area served | Worldwide |
| Products | Sunglasses, jewelry, handbags, boots, belts, hats, scarves, leather vests, accessories |
+Beryll is a high-end accessory brand headquartered in Los Angeles, California, focusing on designer sunglasses alongside a range of lifestyle products such as apparel. The company runs a primary retail location in Santa Monica and its merchandise is available through more than 500 retail partners.
Overview
Established in 2006 by Austrian native Sigmar Berg, who transitioned from architecture to design, +Beryll started by crafting sunglasses by hand within Berg’s Santa Monica workshop. Since then, the collection has broadened to feature items like jewelry, handbags, boots, belts, hats, scarves, leather vests, and additional accessories.
The brand’s unisex aesthetic is influenced by Berg’s European heritage and Bauhaus architectural principles, blended with Southern California’s style sensibilities. +Beryll relies on expert artisans to produce its handcrafted offerings.
Initially accessible only via appointment, the Santa Monica flagship store eventually opened its doors to the general public. +Beryll’s products are sold at prestigious retailers including Henri Bendel, Maxfield, Barney's, and Fred Segal.
The brand has attracted a celebrity clientele featuring Angelina Jolie, Brad Pitt, Drew Barrymore, Lenny Kravitz, Katie Holmes, and Robert De Niro. Among notable appearances, Kristin Cavallari was seen wearing +Beryll "Air" sunglasses on The Hills Season 6 Episode 1. Other distinguished users include Sarah Jessica Parker, Sharon Stone, and Demi Moore.