Sigmar Berg
Sigmar Berg | |
|---|---|
| Born | 1975 Austria |
| Occupation(s) | Business leader, creative artist, architect, photographer, fashion innovator |
| Years active | 2006–present |
| Known for | Founder of Beryll and Lovetuner |
Sigmar Berg (born 1975) is an American business leader, creative artist, architect by training, photographer, and fashion innovator. He established both Beryll and Lovetuner.
Early life and career
Originating from Austria,[1] Berg initially trained in architecture.[2] His professional path led him to photography across Europe, where he specialized in commercial and catalog imagery. Alongside this, he engaged in painting and designing fashion.[1][3] In 2006, Berg moved with his family to Los Angeles, pausing his abstract art pursuits. His "Developed Views II" exhibition was showcased at the Ambrogi-Castanier Gallery in West Hollywood during June 2008 and received coverage in the Los Angeles Times.[1]
+Beryll
Founded in 2006 in Los Angeles,[1] +Beryll began as a brand specializing in handcrafted sunglasses. Over time, it expanded its product line to include various accessories such as jewelry, handbags, boots,[4] belts, hats, scarves, leather vests, and more.[5] The design ethos combines European elements—especially inspired by Bauhaus architecture—with Southern California’s fashion sensibilities.[5] +Beryll’s merchandise is sold through its main retail location in Santa Monica, California and distributed across more than 500 stores,[5] including prominent retailers like Barney's, Henri Bendel, Maxfield, and Fred Segal.[4]
Lovetuner
In 2014, Berg launched Lovetuner based in Malibu, California.[6] The product is a compact flute designed to be worn as a necklace and tuned to the frequency of 528 Hz.[7] Berg developed the Lovetuner to support wellness routines and provide a device for enhancing meditation and mindfulness practices.[7]
Lovetuner has attracted recognition within the alternative medicine sector, receiving endorsements from figures such as Deepak Chopra,[6] Marla Maples, and filmmaker Barnet Bain. Actress Denise Richards also cited Lovetuner as a favored wellness tool in 2020.[8][9] In April 2021, it was recommended by BuzzFeed as an effective aid for managing anxiety.[10]
The Lovetuner Foundation
Berg established the Lovetuner Foundation, a charitable entity dedicated to fostering health and recovery. The Foundation's efforts encompass distributing Lovetuner devices to educational institutions aimed at alleviating stress and anxiety, assisting veterans coping with PTSD and suicide prevention, as well as organizing retreats for disadvantaged youth to aid in trauma recovery, encourage solidarity, and support healing processes.
External links
- beryll.com
- lovetuner.com
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- Articles with short description
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- Living people
- 1975 births
- Austrian fashion designers
- American fashion designers
- Austrian entrepreneurs
- American entrepreneurs
- 21st-century Austrian photographers
- American individuals of Austrian heritage
- Mindfulness movement
- American businesspeople
- Pages with reference errors