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7flix

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7flix
Company typeFree-to-air digital television multichannel
IndustryBroadcasting, Entertainment
FoundedFebruary 28, 2016; 10 years ago (2016-02-28)
Headquarters
Melbourne
,
Australia
Area served
Australia (metropolitan and regional areas)
OwnerSeven Network
Website7plus.com.au/7flix

7flix is an Australian free-to-air digital television multichannel that the Seven Network introduced on 28 February 2016.

The channel's programming slate includes drama, comedy, reality shows, docusoaps, and films, aiming to attract a diverse audience.

History

On 18 December 2015, channel 76 displayed a test pattern signaling a "New Channel Coming Soon". Seven Network's programming director, Angus Ross, officially confirmed the channel's launch date as 1 February 2016. Subsequently, on 7 February, during a commercial break of Molly, Seven unveiled the name 7flix and announced its debut on 28 February. Following this announcement, the test pattern was replaced by a continuous promotional loop.

Broadcasting commenced at 6am on 28 February 2016 using MPEG-4 technology. The channel primarily schedules films during prime time hours and airs television series and other entertainment content throughout the rest of the day. Additionally, 7flix was made available on Seven's live-streaming platform, PLUS7 Live, from its inception.

By 13 April 2016, 7flix shifted its programming emphasis away from movies toward American drama series, incorporating titles such as Grey's Anatomy and reruns of Criminal Minds. On 3 June 2016, the channel transitioned to MPEG-2 format to enhance accessibility.

On 3 August 2017, Prime7 announced that it would extend coverage of 7flix to regional areas in northern and southern New South Wales, regional Victoria, and Mildura. The channel officially launched in these regions on digital channel 66 at 6:00 am on 3 September, broadcasting in MPEG-4 format.

In December 2019, Seven Network revealed plans to rebrand 7flix in 2020 with a focus on appealing to a younger female demographic. This refresh introduced a new purple ribbon-inspired logo and updated on-air visuals debuting in July 2020 alongside a broader multichannel station revamp.

Programming

At launch, 7flix featured fresh episodes of US series such as Once Upon A Time, The Muppets, The Mindy Project, Cougar Town, and The Amazing Race, all previously broadcast on the Seven Network. Subsequent premieres included shows like Black-ish, Grandfathered, Galavant, and Agent Carter. Throughout 2016, the channel aired exclusive new episodes of series including Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico, and Scandal. It also showcased marathons of popular programs such as The Big Bang Theory.

Initially, the channel broadcast various children's shows from Disney, including titles like Austin & Ally, Dog with a Blog, and Jessie. Daytime slots featured classic sitcoms such as Benson, Bewitched, and Who's The Boss?. Additionally, reruns of local Seven Network productions like House Rules and First Dates were part of the schedule.

In 2017, new US dramas and comedies premiered on the channel including The Astronaut Wives Club, Marry Me, Bad Teacher, Dr. Ken, and The Real O'Neals. The network also introduced the Australian comedy short-form series Bent 101.

By 2018, through an agreement with Fox, 7flix incorporated the well-known sitcom How I Met Your Mother. Later that year, content from the discontinued 7food network was added to its lineup.

Currently, 7flix maintains a diverse selection of both contemporary and classic films and television programs sourced from major studios such as 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures, and Universal Pictures.

Children

  • Beat Bugs (2016 to present)
  • Flushed (2020 onwards)
  • Get Arty (2018–2019, resumed 2022–present)
  • Get Clever (starting 2024)
  • It's Academic (since 2017)


Comedy

Drama


News and documentaries


Reality


Soap opera

Adult animation


Children

  • The 7D (2016–2018)
  • A.N.T. Farm (2016–2017)
  • Austin & Ally (2016–2018)
  • Best Friends Whenever (2017–2019)
  • Crash & Bernstein (2016–2018)
  • The Deep (2018–2020)
  • Dog with a Blog (2016–2019)
  • Drop Dead Weird (2017–2018, 2022)
  • The Evermoor Chronicles (2017–2019)
  • Fish Hooks (2016–2017)
  • Gamer's Guide to Pretty Much Everything (2016–2019)
  • Girl Meets World (2017–2019)
  • Good Luck Charlie (2016–2017)
  • Gravity Falls (2016–2019)
  • Hairy Legs (2018)
  • History Hunters (2017–2018)
  • I Didn't Do It (2016–2019)
  • In Your Dreams (2017–2019)
  • Jessie (2016–2019)
  • K.C. Undercover (2016–2018)
  • Kickin' It (2016–2018)
  • Kirby Buckets (2016–2019)
  • Kitty is Not a Cat (2018–2020, 2023)
  • Lab Rats (2016–2019)
  • Liv and Maddie (2017–2019)
  • Match It (2017–2023)
  • Mighty Med (2016–2018)
  • Motown Magic (2022)
  • News of the Wild (2019–2024)
  • Oh Yuck! (2017, 2023)
  • Paddle Pop: Atlantos (2016)
  • Pair of Kings (2016–17)
  • Penn Zero: Part-Time Hero (2017–19)
  • Phineas and Ferb (2016–17)
  • Pickle and Peanut (2017–19)
  • Randy Cunningham: 9th Grade Ninja (2016–18)
  • Sally Bollywood: Super Detective (2020)
  • Saturday Disney (2016)
  • Shake it Up (2016)
  • Spit It Out (2017–21)
  • Star vs. the Forces of Evil (2017–19)
  • Star Wars Rebels (2017–18)
  • Tashi (2018–19)
  • Wander Over Yonder (2017–19)
  • The Wild Adventures of Blinky Bill (2022)
  • Win, Lose or Draw (2017)
  • The Woodlies (2017)
  • Zeke and Luther (2016)
  • ZooMoo (since 2016 through 2024)

Preschool


Comedy


Drama

  • 800 Words
  • Absentia
  • Agent Carter (2016)
  • Agents of S.H.I.E.L.D.
  • American Crime
  • The Astronaut Wives Club
  • Battle Creek
  • Betrayal
  • The Blacklist
  • Blindspot
  • Body of Proof (2016–2017)
  • Brothers & Sisters
  • Castle
  • Covert Affairs (2016)
  • Criminal Minds
  • Criminal Minds: Beyond Borders
  • Criminal Minds: Suspect Behavior
  • Defiance
  • The Good Doctor
  • Grey's Anatomy
  • Grimm
  • The Guardian
  • Hoges: The Paul Hogan Story
  • How to Get Away with Murder
  • Law & Order: LA
  • Law & Order: Trial By Jury
  • Law & Order True Crime
  • Intelligence
  • Liar
  • The Mentalist
  • Mistresses
  • Molly (2016)
  • Motive (2016)
  • Nikita
  • Nip/Tuck
  • Once Upon a Time
  • Once Upon a Time in Wonderland
  • Private Practice (2016)
  • Quantico (2016–2017)
  • Red Band Society
  • Red Widow (2016–2017)
  • Resurrection
  • The Rookie
  • Royal Pains
  • Scandal
  • The Secret Daughter
  • Smallville
 * State of Affairs   
 * Wanted (2017)   
 * Zero Hour (2016)   


News and documentaries

 * Border Security: Australia's Front Line
 * Dynamo: Magician Impossible
 * The Force: Behind the Line (2017)
 * Highway Cops (2017)
 * The Zoo


Game Shows

Reality Programming

Culinary Shows

Lifestyle

Religious

  • Life Today with James Robison

Broadcast Coverage

7flix operates from Broadcast Centre Melbourne and is transmitted through MediaHub located in Sydney. The channel airs in MPEG-4 standard definition digital format, reaching audiences across metropolitan and regional Queensland. It is available via Seven Network’s owned-and-operated stations, including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, and STQ Queensland, as well as regional affiliates such as NEN, CBN, AMV, and PTV.

Since 24 March 2016, 7flix has also been accessible on Foxtel cable platforms, found on Channel 187 for iQ3, iQ2, and iQ1.5 set-top boxes.

Branding and Logo Evolution

When launched in February 2016, 7flix adopted the Seven Network’s logo with a modification: the traditional red was swapped for pink. The "flix" portion appeared in italicized lowercase letters featuring gradient effects.

On 24 July 2020, the network refreshed 7flix’s visual identity, introducing a solid purple logo with upright, non-italicized typography and removing all gradient elements as part of a broader multichannel rebranding initiative.

Taglines

  • 2016–2020: We've Got the Fix

Related Topics

External Links